Overall Rating Silver
Overall Score 63.22
Liaison Jorden Dye
Submission Date Oct. 17, 2019
Executive Letter Download

STARS v2.1

Mount Royal University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Jessica Muraca
Project Analyst
Facilities Management
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Yes

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Commuter Challenge

A brief description of the campaign, including how students and/or employees were engaged:

Mount Royal University began participating in the Commuter Challenge in 2017. The campaign targeted students, staff, faculty, and management. Posters and digital communication encouraged individuals to consider taking an alternative mode of transportation and log their trip on the Commuter Challenge website. A table was setup on Main Street with a map of Calgary. Individuals were encouraged to put a sticker on their neighbourhood then discuss alternative transportation options to get to Mount Royal.


A brief description of the measured positive impact(s) of the campaign:

The competition saw 120 participants from Mount Royal University who collectively avoided 717 KG of CO2 and commuted a total of 4298 km for the week.


The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
Do the Right Thing

A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):

The Do the Right Thing campaign is encouraging students, staff and faculty to reduce garbage, recycle more and conserve energy. The campaign was initiated in Fall 2017 in response to City bylaws requiring businesses and organizations to reduce what they send to the landfill, or face serious fines. The campaign launched with all-new labeling of the many recycling bins on campus using colourful, compelling iconography that clearly showed what should go where. A survey in spring 2017 revealed that previously, many people found the bins confusing, so relabeling them was a priority. In addition to the new bin labels, the campaign uses social media, electronic communication, posters and room signage to target one behaviour at a time. One message shared was “When in doubt, choose mixed recycle.” The I-Walk waste bins were also rolled out in office spaces. Instead of under-the-desk bins, people are being asked to walk to common bins and sort their waste. Employees are educated with a presentation on what goes where, and have adapted well to the change and turning a minor inconvenience into an opportunity to get up, move, and Do the Right Thing.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

Between the 2016 and 2017 waste audits when this campaign was rolled out, we have seen a 10% increase in waste diversion from the landfill.


The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
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The website URL where information about the programs or initiatives is available:
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Additional documentation to support the submission:

The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution and complete the Data Inquiry Form.