Overall Rating Gold - expired
Overall Score 69.73
Liaison Lindsey Lyons
Submission Date April 30, 2012
Executive Letter Download

STARS v1.2

Dickinson College
ER-2: Student Sustainability Outreach Campaign

Status Score Responsible Party
Complete 5.00 / 5.00 Daniel Webster
Sustainability Projects Coordinator
Center for Sustainability Education
"---" indicates that no data was submitted for this field

Does the institution hold a campaign that meets the criteria for this credit?:
Yes

The name of the campaign(s):
RecycleMania 2008

A brief description of the campaign(s):

Dickinson College participated in the 2008 RecycleMania, a nationwide competition between universities and colleges to improve campus recycling participation. As a campus-wide campaign, RecycleMania impacted the entire student body During the competition, the Office of Sustainability increased the number of recycling bins in key locations on campus, hosted tables outside of sports events to provide quick locations for participants and audience members to recycle beverage containers, hosted “Trash on the Plaza,” a demonstrational event to show students what really went into their trash, and participated in a heavy marketing campaign for recycling participation. The “Trash on the Plaza” event provided Dickinson with an upper limit goal for recycling participation.


A brief description of the measured positive impact(s) of the campaign(s):

The Sustainability Office staff members also concocted a rivalry in recycling numbers with nearby Gettysburg College. Participation in the competition commenced from January 27, 2008 to April 7th, 2008.. At the conclusion of the event, Dickinson ranted 65th in the nation (out of 200) and 7th in the state of Pennsylvania (21 participants). Through the course of the challenge, Dickinson improved its total recycled volume from 19.33% of total trash stream to 32.10% at the challenge’s conclusion in April. (There was no major events or changes from the College during this time that would have impacted the recycling rates recorded)

Because the recycling rate of the Dickinson College population increased following the RecycleMania campaign, the College can demonstrate that the campaign led to a measurable, positive impact on the sustainability of the institution.


The website URL where information about the sustainability outreach campaign(s) is available:

A more comprehensive sustainability website will debut in late Summer/early Fall and will include more information on our sustainability outreach campaigns.

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