Overall Rating Gold - expired
Overall Score 65.87
Liaison Lindsay Batchelor
Submission Date Jan. 5, 2016
Executive Letter Download

STARS v2.0

North Carolina State University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Carla Davis
Communications Coordinator
University Sustainability Office
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign directed at students within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held at least one sustainability-related outreach campaign directed at employees within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes

The name of the campaign (1st campaign):
Change Your State

A brief description of the campaign (1st campaign):

Change Your State is a sustainability awareness campaign that educates the campus community on sustainable actions they can do in the areas of food, energy, zero waste, travel, wellness and water. The campaign culminates annually with the campus-wide Earth Month celebration that incorporates programming related to all six themes. In partnership with 10 campus partners, the campaign includes events, competitions and other programming, and a blog that elaborates on a sustainable lifestyle.


A brief description of the measured positive impact(s) of the campaign (1st campaign):

Change Your State is the foundation of the Sustainability Office’s outreach plan. Since the campaign relaunched in 2013, there have been more than 80,000 pageviews on the campaign’s sustainability blog. The blog posts have helped increase NC State’s sustainability audiences on social media to more than 6,000 and have helped grow the sustainability e-newsletter subscribers to more than 3,300. The impact of 50+ outreach events and 60+ outreach presentations in a typical year have boosted the campaign’s reach into the thousands. Upon launch of the campaign, a survey on sustainability-related actions and opinions was completed among students; follow-up surveys are planned every 3 years to monitor any change in student opinions and actions.


The website URL where information about the campaign is available (1st campaign):
The name of the campaign (2nd campaign):
Sustainable Workplace Certification

A brief description of the campaign (2nd campaign):

Sustainable Workplace Certification offers campus departments the opportunity to be more sustainable and earn recognition for these efforts.

Campus organizations can fill out an online certification form about their office’s sustainability efforts in the following categories: energy and water, transportation, purchasing, food and events, health and wellness, waste reduction and sustainability leadership.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

The program has certified 22 campus departments in just over a year since the launch. Many of the participating organizations were not currently partners of the Sustainability Office and this program has offered a way to educate and engage new partners.


The website URL where information about the campaign is available (2nd campaign):
A brief description of other outreach campaigns, including measured positive impacts:
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