Overall Rating Silver
Overall Score 61.14
Liaison Jeff Spoelstra
Submission Date Feb. 28, 2019
Executive Letter Download

STARS v2.1

Western Michigan University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Laura Darrah
Assistant Director
Residence Life
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Yes

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Green Opening

A brief description of the campaign, including how students and/or employees were engaged:

The Green Opening campaign promotes a green residence hall move-in by increasing the visibility and ease of recycling cardboard and Styrofoam, the two largest recyclables generated during move-in. Additional recycling 10- and 20-yard roll-off dumpsters are brought in for move-in week for cardboard, and next to it is a designated area for Styrofoam. Signage on residence hall floors, lobbies, exit doors and at the extra dumpster area encouraged students and families to drop their cardboard boxes and Styrofoam at the site. Student volunteers at each site break down boxes and set them in the recycling dumpsters. Each evening, the dumpsters are covered to prevent contamination. No additional landfill dumpsters are rented for move-in. Information about moving green is on the Residence Life "What to Bring” packing list emailed to students and handed out at orientation. The Green Opening campaign is a collaboration among Residence Life, Office for Sustainability, and Landscape Services.


A brief description of the measured positive impact(s) of the campaign:

The Green Opening campaign significantly increased the weight of recyclables collected during fall move-in. Prior to its implementation in 2011, most additional recycling dumpsters brought in for move-in went to the landfill due to contamination. Since then, only five dumpsters have been contaminated during move-in week and total collections ranged from 5.17 tons to 7.69 tons. August 2017, 7.29 tons of recyclables were collected, or 3.35 tons per person.


The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
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A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):
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A brief description of the measured positive impact(s) of the campaign (2nd campaign):
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The website URL where information about the campaign is available (2nd campaign):
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A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
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The website URL where information about the programs or initiatives is available:
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Additional documentation to support the submission:
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The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution and complete the Data Inquiry Form.