Overall Rating Gold
Overall Score 65.69
Liaison Jennifer Kleindienst
Submission Date April 5, 2023

STARS v2.2

Wesleyan University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Jennifer Kleindienst
Sustainability Coordinator
Finance and Administration
"---" indicates that no data was submitted for this field

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Waste Not

A brief description of the campaign:

Waste Not is an annual student-run collection of reusable items. Student interns and volunteers collect reusables in the spring and sell these items to students in the fall. Wesleyan partners with Goodwill, Grad Bag, local schools, and Simple Recycling to rehouse as many donated items as possible.


A brief description of the measured positive impact(s) of the campaign:

10-25 tons of reusable items are recovered and resold or donated annually. Items are sold back to students to increase access, reduce costs, and reduce waste significantly.


Name of the campaign (2nd campaign):
WesPass & XtraMile

A brief description of the campaign (2nd campaign):

In Fall 2021, Wesleyan launched WesPass, which would allow students to ride all local Middletown Area Transit buses for free by showing their Wesleyan student IDs to the bus drivers. This program is currently still active (bus fares are free statewide through March 2023 per Governor's orders, but will remain free for Wesleyan students through this program).

In Fall 2022, in partnership with Middletown Area Transit, WesPass expanded to launch the XtraMile on-demand shuttle service to get people around Middletown on their schedule via a ride-hailing app. This pilot program ran through the fall semester and was free to all (students, employees, community members). This program is still active, but with more limited hours due to funding constraints, but we are investigating funding options to make this a permanent option.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

WesPass: Students took over 800 bus rides in 2021-22 (tracking stopped after March 2022 and has not yet resumed).
XtraMile: There were 4000 rides in Fall 2022, 97% of which started or ended on Wesleyan's campus. The internal campus shuttle eliminated its grocery shuttle and the Office of Community Service reduced its shuttles due to this service.


A brief description of other sustainability-related outreach campaigns:
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Additional documentation to support the submission:
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Data source(s) and notes about the submission:
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