| Overall Rating | Gold |
|---|---|
| Overall Score | 68.36 |
| Liaison | Patricia Huynh |
| Submission Date | Dec. 10, 2024 |
University of Waterloo
EN-5: Outreach Campaign
| Status | Score | Responsible Party |
|---|---|---|
|
4.00 / 4.00 |
Andrea
Bale Sustainability Engagement Coordinator Sustainability Office |
Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
1st campaign
A brief description of the campaign:
The University of Waterloo hosts an annual Bike Month campaign to encourage active and sustainable transportation commuting options. Throughout the month, we share information about programs, resources, and initiatives related to cycling (and active transportation more broadly). In 2024, this included a bike-logging challenge through TravelWise, a free guided bike ride along the Grand River led by Water Cycles, a social media campaign, and a Bike Fair event that brought together 16 campus and community partners that offered free tune-ups, cycling resources and cycling giveaways. The Sustainability Office also distributed “thank you for cycling” tags across bikes on campus. (https://uwaterloo.ca/sustainability/bikemonth)
A brief description of the measured positive impact(s) of the campaign:
Positive impacts of Bike Month from 2024 included ~1,000 bikes tagged with thank you notes, 350 people in attendance at the Bike Lunch event, roughly 6,800 accounts reached through month-long social media campaign, and # logged their trips for the month-long trip-logging challenge.
if reporting an additional campaign, provide:
2nd campaign
A brief description of the campaign (2nd campaign):
In November 2023, Waterloo hosted its 10th-annual Eco Summit to bring the campus together to celebrate sustainability progress and accelerate sustainability action. The event featured opening remarks from Waterloo’s President, sustainability highlights from the annual report, student and employee panel discussions, booths from sustainability campus partners, and interactive/networking components. The event also featured an award ceremony for participating Green Office and Green Lab units, Green Residence ambassadors, and Living Planet Leader recipients. It was promoted strongly to Green Office departments, as well as faculty and students. (https://uwaterloo.ca/sustainability/events/eco-summit-2023-accelerating-action)
A brief description of the measured positive impact(s) of the campaign (2nd campaign):
Roughly 200 attendees joined Eco Summit and engaged in a half-day of diverse programming, hearing from different perspectives and culminating with a group brainstorming exercise on personal and collective action. The event received very positive feedback and provide a valuable networking and community building opportunity among a diverse group of campus stakeholders.
Optional Fields
Additional documentation to support the submission:
Data source(s) and notes about the submission:
The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution or simply email your inquiry to stars@aashe.org.