Overall Rating Silver
Overall Score 45.51
Liaison Mat Thijssen
Submission Date Nov. 6, 2018
Executive Letter Download

STARS v2.1

University of Waterloo
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Mat Thijssen
Sustainability Manager
Sustainability Office
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Yes

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Bike Month

A brief description of the campaign, including how students and/or employees were engaged:

Waterloo participates in local activities to encourage cycling as a convenient mode of transportation throughout June. The University hosts a month-long campaign for students, staff and faculty track their bike trips, with a chance to win prizes, organizes a bike-to-work breakfast or lunch that brings out community organizations, bike shops, and other partners to provide information on cycling, and places “thank you for cycling” tags across bikes on campus.


A brief description of the measured positive impact(s) of the campaign:

Positive impacts of bike month from 2017 include over 900 students faculty and staff engaged, 750 bikes tagged with thank you notes on campus and 200 in attendance at the bike breakfast


The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
Zero Waste Week 2017

A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):

: In October 2017, Waterloo launched a “Zero Waste Week” campaign to coincide with national Waste Reduction Week. The campaign featured several components to raise awareness about campus waste, and encourage behaviour change to minimize waste, and was promoted strongly to Green Office departments:
 Zero Waste Challenge: Waterloo’s Sustainability Office challenged employees and students around campus to live zero waste for one week. Participants were provided a 500ml mason jar and were asked to fit all of their garbage for one week into the jar, both to encourage waste reduction and to help employees visualize the waste they are producing. The program was marketed specifically to the Green Office departments.
 Trash Mountain: Custodial Services roped off an area of campus and conducted a guerrilla marketing campaign where they stacked all garbage bags from a nearby campus building for one week. Information about the impacts of waste were posted around the site, which grew larger over the week.
 Waste Quiz: Lastly, the Sustainability Office hosted a quiz to test knowledge of proper waste sorting and recycling practices. This was an opportunity to break common myths about many recyclable or non-recyclable products, and to point students and employees to resources on campus.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

Over 300 participants took mason jars and reported back on their progress. In a follow-up survey most of the participants reported that they were able to stay within the 1-jar limit for the week and had a greater appreciation for how and where they produced waste. In addition, hundreds completed the online quiz to learn more about recycling, composting, and waste management practices.


The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
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The website URL where information about the programs or initiatives is available:
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Additional documentation to support the submission:
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