| Overall Rating | Gold |
|---|---|
| Overall Score | 65.76 |
| Liaison | Shahrzad Tehrani |
| Submission Date | Jan. 14, 2022 |
University of Washington, Bothell
EN-5: Outreach Campaign
| Status | Score | Responsible Party |
|---|---|---|
|
4.00 / 4.00 |
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Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Yes
Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes
1st campaign
Sustainability Action Plan Outreach
A brief description of the campaign:
In 2018, UW Bothell formulated a campus-specific Sustainability Action Plan, guiding the direction of sustainability from 2018-2023. During this time, presentations, emails, and meetings were held with staff, students and faculty to provide input and raise awareness around the plan. In 2019, the UW started development of a new Sustainability Action Plan, setting goals to direct our sustainability actions over the next five years. As part of this process, a university-wide communications campaign was created to raise awareness of the project and ask for feedback from a broad population of students, faculty and staff across all three UW campuses.
Outreach included university-wide emails, messages on digital boards in high-traffic buildings, print posters, social media campaigns and content provided to a wide variety of departments for inclusion in their own newsletters and online channels.
Outreach included university-wide emails, messages on digital boards in high-traffic buildings, print posters, social media campaigns and content provided to a wide variety of departments for inclusion in their own newsletters and online channels.
A brief description of the measured positive impact(s) of the campaign:
The UW Bothell Sustainability Action plan reached over 200 students, staff and faculty around awareness of the plan and its components. This helped to attain buy-in and participation in advancing the goals through encouraging individual stewardship through championing parts of the plan and explaining its impact on the individual as well as the greater institution. The UW-Wide Sustainability Action Plan campaign led to increased awareness and participation in the planning process. A town-hall style event drew more than 100 students, with presentations on the plan and opportunities for workshop discussions about what to include, feedback that was given to the plan working groups. The outreach campaign also drove people to an online survey to provide feedback on the plan which informed the determination of future action items for the campus to take, as well as allowing people on campus to participate in the plan working groups.
if reporting an additional campaign, provide:
2nd campaign
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A brief description of the campaign (2nd campaign):
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A brief description of the measured positive impact(s) of the campaign (2nd campaign):
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Optional Fields
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Additional documentation to support the submission:
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Data source(s) and notes about the submission:
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