Overall Rating Silver
Overall Score 57.87
Liaison Elias Platte-Bermeo
Submission Date July 29, 2021

STARS v2.2

University of Southern California
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Elias Platte-Bermeo
Sustainability Program Assistant
Office of Sustainability
"---" indicates that no data was submitted for this field

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
USC Housing Energy Competition

A brief description of the campaign:

During spring 2019, seven USC Residential Colleges competed for a 2-week period to see which college could reduce its energy consumption the most. Engagement materials were distributed to residents to educate residents on the importance of energy conservation.


A brief description of the measured positive impact(s) of the campaign:

The 2019 USC Housing Energy Competition engaged approximately 1,000 students and resulted in an overall energy reduction of 3.42%, saving 13,385 kWh.


Name of the campaign (2nd campaign):
Trojan Farmers Market Traveler Sign-Ups

A brief description of the campaign (2nd campaign):

Throughout spring 2019 semester, USC Transportation managed a campaign to solicit enrollment in the new Traveler online portal which assists employees in planning efficient, sustainable multi-modal trips around Los Angeles. USC Transportation Rideshare Coordinator Maira Sanchez staffed a booth at weekly Trojan Farmers Markets in McCarthy Quad on the University Park Campus to distribute flyers, answer questions, and conducted signups using iPads. Traveler portal usage grew by over 1,000% by the end of the campaign.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

Given the newness of the Traveler platform in 2019, few people knew about it or had registered for it prior to the spring outreach campaign at the Farmers Market. As a direct result of the campaign, USC Transportation grew the employee presence on the portal eleven-fold, from 20 accounts to 224 accounts, an increase of over 1,000%. https://transnet.usc.edu/index.php/traveler/


A brief description of other sustainability-related outreach campaigns:

USC Transportation Commuter Cost Calculator:
In May 2021, USC Transportation launched a tool to calculate the difference in cost between driving to work/school and enrolling in USC's Faculty/Employee Transit Subsidy Program and utilizing public transportation to get to work. The calculator is intended to incentivize alternative transportation and emphasizes the environmental benefits of this by showing associated reductions in carbon emissions.
Website link: https://transnet.usc.edu/index.php/commuter-cost-calculator/

USC Housing Winter Recess Shutdown:
USC Housing requested that all residential students planning to be away for Winter Recess record their actions towards shutting down appliances, unplugging all phantom energy sources, and closing windows. After providing photo of checklist and their area, participating students were entered into a raffle for an Amazon Gift Card.


Additional documentation to support the submission:

The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution and complete the Data Inquiry Form.