|Submission Date||March 1, 2019|
University of Richmond
EN-5: Outreach Campaign
|4.00 / 4.00||
Sustainability Communications & Engagement Specialist
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Name of the campaign:
A brief description of the campaign, including how students and/or employees were engaged:
RecycleMania is a nationwide competition between universities and colleges to reduce waste and improve campus recycling rates. As a campus-wide campaign, RecycleMania includes the entire student body, faculty, and staff. Beginning each February, the competition lasts for eight weeks. Every week, competing universities and colleges are ranked within their respective states in categories such as bottles and cans, paper, cardboard, and waste minimization. During the competition, the Office for Sustainability holds outreach events: a zero-waste basketball game, an e-waste recycling event for the campus community, a clothing swap, and a film screening. The events are accompanied by students tabling, recycling pledges, digital flyers for events, posters about the competition, prizes for participating students and staff and recycling facts shared on social media and in the office's newsletter.
A brief description of the measured positive impact(s) of the campaign:
During the 2018 RecycleMania campaign, 30 people volunteered at the RecycleMania Basketball Game and 60% of waste from the game was diverted from the landfill. Beyond that, students donated hundreds of items of clothing to the first annual Clothing Swap, and the campus donated 7,000 pounds of electronic waste at the annual E-waste Collection.
The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):
Every year, the Office for Sustainability partners with the Office of International Education to host a week-long sustainability challenge during International Education Week. The challenge is themed around sustainability innovations, facts, and issues from a specific country and participants complete challenges via an online platform hosted by the Northwest Earth Institute. Denmark and South Africa have been the focus of this campaign in 2017 and 2018. The Office for Sustainability designs all of the outreach and content for these campaigns, and selects the sustainability facts and challenges that participants will have access to. The sustainability challenge involves a daily informational newsletter to participants, promotional digital flyers, special events, a dedicated webpage, and social media posts. The top three individual winners and top team receive a prize at the end of the competition.
A brief description of the measured positive impact(s) of the campaign (2nd campaign):
Over 200 staff, faculty, and students participate each year and participants' behavior changes have saved 3,340 gallons of water, kept 482 single-use items out of the landfill, yielded 149 hours spent outdoors, and resulted in 210 hours learning about sustainability.
The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
Rethink Waste is the University's campaign to reach a 75% waste diversion rate by 2025. The Rethink Waste campaign involves a campus-wide bin and signage system, a dedicated web page, tabling and trainings throughout the year, posts on social media, digital flyers, informational posters, and special zero-waste events throughout the year. The University tracks waste diversion rates in detail each month as part of this campaign. Since the Rethink Waste program began with new bins, signage, outreach, and education, the University's waste diversion rate has improved from 32% to 36%
The website URL where information about the programs or initiatives is available:
Additional documentation to support the submission:
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