Overall Rating Gold
Overall Score 71.75
Liaison Cindy Shea
Submission Date July 24, 2017
Executive Letter Download

STARS v2.1

University of North Carolina at Chapel Hill
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 BJ Tipton
Program Manager, Solid Waste Services
Facilities Services
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Yes

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Recyclemania

A brief description of the campaign, including how students and/or employees were engaged:

Recyclemania is a friendly competition and benchmarking tool for college and university recycling programs to promote waste reduction activities to their campus communities. Over a 10 week period, schools report recycling and trash data which are then ranked according to who collects the largest amount of recyclables per capita, the largest amount of total recyclables, the least amount of trash per capita, or has the highest recycling rate. With each week's reports and rankings, participating schools watch how their results fluctuate against other schools and use this data to rally their campus communities to reduce and recycle more.


A brief description of the measured positive impact(s) of the campaign:

In 2015, members of the UNC community achieved a 32% recycling rate, collecting 16 pounds of recyclables per person. The total amount recycled during the eight week contest was 980,000 pounds.


The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
Carolina Green Pledge

A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):

Throughout the year, the Sustainability Office holds and supports Carolina Green Pledge events where members of the campus community commit to continuing, or adopting new, sustainable behaviors. The Carolina Green pledge is online, and all members of the campus community are invited to participate. The Sustainability Office provides laptops and tablets at student orientation and special events. The Sustainability Office supports individual departments and residence halls that host their own events. Are You Carolina Green? water bottles are made available to pledge takers at these events.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

1,834 campus community members took the Carolina Green Pledge in calendar year 2016 and both learned about and committed to sustainable behaviors.


The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
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The website URL where information about the programs or initiatives is available:
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Additional documentation to support the submission:
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The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution and complete the Data Inquiry Form.