Overall Rating Silver
Overall Score 62.83
Liaison Danielle Smith
Submission Date Aug. 11, 2020

STARS v2.2

University of New Brunswick, Fredericton
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Mike Hardy
Sustainability Officer
Facilities Management
"---" indicates that no data was submitted for this field

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Residence Energy Challenge

A brief description of the campaign:

Every year, UNB holds an Energy Residence Challenge where the residences compete against one another in hopes of reducing their energy consumption over a two week period. The residences are monitored through our smart metering before the competition begins and then during to determine the change in behaviour.

https://www.unb.ca/initiatives/sustainability/get-involved/energy-challenge.html


A brief description of the measured positive impact(s) of the campaign:

Over the two week challenge, seven of ten residences showed a reduction in their energy usage. Aitken House was the winning residence with a total energy reduction of 12% from the baseline.


Name of the campaign (2nd campaign):
Plastic Free UNB campaign

A brief description of the campaign (2nd campaign):

This campaign was designed based on Community Based Social Marketing (CBMF) principles. This method works by identifying a behaviour and how the social norm can be shifted. In this example, this behaviour is single-use plastic usage behaviours. Following a literature review, the formal process began with focus groups to identify the barriers to changing single-use plastic behaviours. The barriers identified in these sessions were used as the basis of the campaign. Specifically, the groups identified that alternatives are expensive and they often forget those that they have.
Based on these barriers, social media posts were planned for specific times to help the campus community remember to pack their alternatives. Also, as part of the institution's Sustainability Week, the community was asked to pledge to reducing their single-use plastic usage. Upon signing, they received a metal straw to help them maintain their commitment.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

During the institution's Sustainability Week, over 500 staff, faculty and students signed a pledge to reduce their single-use plastic usage.


A brief description of other sustainability-related outreach campaigns:
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Additional documentation to support the submission:
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