Overall Rating Gold
Overall Score 73.84
Liaison Andrew Horning
Submission Date Dec. 19, 2022

STARS v2.2

University of Michigan
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Andrew Horning
Managing Director
Graham Sustainability Institute
"---" indicates that no data was submitted for this field

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

1st campaign 

Name of the campaign:
Zero Waste Program

A brief description of the campaign:
The Zero Waste Program provides FREE technical support. Student groups can also receive financial assistance and resources to divert compostable waste. The program focuses on reducing packaging, avoiding single-serve items, and providing compostable ware and compost service to support zero waste events. To increase the program's reach and impact, compost collection carts are being added to loading docks and serviced regularly in buildings with food service or that frequently host events and have departments committed to composting.

A brief description of the measured positive impact(s) of the campaign:
In FY21 - the overall weight of compost collected has increased significantly, from 168 tons in FY 14, to approximately 1,100 tons in FY 17. A growing interest in zero waste kitchens and zero waste events has warranted establishing permanent compost service to over 150 buildings. There are currently more than 1,000 compost collection bins on campus, with 650 “zero waste kitchens” that are committed to waste reduction and compost, 300 compost bins in residential hall closets, and dozens more in staff and student lounges. FY20&21 had over 100 events reaching more than 20,000 staff and students. To date, FY22 there have been nearly 200 individual events and more than 20,000 participants.

if reporting an additional campaign, provide:

2nd campaign

Name of the campaign (2nd campaign):
Where to Throw Campaign

A brief description of the campaign (2nd campaign):
U-M launched a Where to Throw (waste wizard) waste sorting app and video providing interesting details about what goes where and why.

A brief description of the measured positive impact(s) of the campaign (2nd campaign):
Where to Throw (waste wizard) waste sorting app was used 250 times in FY21. The associated Where to Throw video reached 4,750 views by midway through the fiscal year, surpassing the departmental goals of 3,500 views. The video was also included in a virtual new student orientation module.

Optional Fields

A brief description of other sustainability-related outreach campaigns:
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Additional documentation to support the submission:
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Data source(s) and notes about the submission:
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