|Submission Date||Aug. 16, 2018|
University of Manitoba
EN-5: Outreach Campaign
|4.00 / 4.00||
Office of Sustainability
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Name of the campaign:
A brief description of the campaign, including how students and/or employees were engaged:
The Commuter Challenge is a nation-wide outreach campaign to encourage people to commute in a more sustainable way. At the University of Manitoba two separate campaigns were run, one by the Office of Sustainability to promote staff and faculty involvement, and one by the University of Manitoba's Student Union to promote student involvement. Promotion was done leading up to and during the week and services, including bike tune-ups, and giveaways/incentives to encourage people to use sustainable forms of transportation for the challenge.
A brief description of the measured positive impact(s) of the campaign:
In 2016, 365 staff, faculty and students participated.
In 2017, that number increased to 666 participants. The 666 participants logged 62,027 kilometers converting to 10,315 kg CO2 avoided.
The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):
The first Pedestrian and Cycling Plan Open House was held in January 2017 as a preliminary information collection event. In July 2017, another consultation was hosted regarding a draft of the plan over two days in high traffic areas of the University and online in the form of comments and a poll. The campaign was intended to prompt primarily staff participation in furthering the plans however, student’s feedback was also welcomed. Participants were asked for feedback in the form of comments, poll questions about their method of commuting and the reasons why, and to indicate their entry point to the University and their destination on campus. Snacks and beverages were provided to draw attention to the campaign so awareness about sustainable transportation options now and in the future could be brought to as many people's attention as possible.
A brief description of the measured positive impact(s) of the campaign (2nd campaign):
There were many staff and student participants both in person and online consultation. The feedback provided brought issues in the plans to attention and areas not addressed in the plans that may require consideration. The more widely successful the implementation of the pedestrian and cycling plan, the more encouraged people on campus will be to use sustainable methods of transportation.
The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
Other campaigns on campus include the University of Manitoba Efficient and Renewable Technology Hub's wine and cheese and seminar events to promote student interest in the field of environmental, sustainable engineering from an industry and academic standpoint.
The Lug-a-Mug campaign is another active Outreach campaign on campus. In 2017 more than 42,000 coffees sold by the Aramark on campus were in a reusable mug.
The website URL where information about the programs or initiatives is available:
Additional documentation to support the submission:
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