Overall Rating Gold
Overall Score 68.81
Liaison Michael Mendoza
Submission Date Jan. 4, 2019
Executive Letter Download

STARS v2.1

University of Houston
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Michael Mendoza
Sustainability Manager
Office of Sustainability
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Yes

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Cougar First Impressions

A brief description of the campaign, including how students and/or employees were engaged:

Cougar First Impressions (CFI) is sponsored by Staff Council and offers students a chance to receive campus maps, directions to class, and reusable water pouches from UH staff members stationed across campus during the first two days of the Fall semester. Though the event is targeted to students, it's an important event for employees to serve as leaders.

In Fall 2014, Cougar First Impressions stopped handing out single-use water bottles to students and instead gave out reusable BPA-free collapsible water bottles. Employees were also directly impacted by the new efforts to eliminate plastic water bottles. All staff volunteers also used reusable bottles and faculty and staff stopped by the tents as well for water.

Starting Fall 2015 and continuing each semester, the Office of Sustainability hosted a social engagement competition that coincided with CFI called #BYOBottle. Faculty, staff and students were encouraged to bring their reusable bottles to campus, take a photo, and post it to Twitter or Instagram with #BYOBottle.


A brief description of the measured positive impact(s) of the campaign:

In 2017, 15,000 reusable water bottles were given to staff volunteers and students.

At the beginning of each semester, people participate in the #BYOBottle social media campaign and posted photos with their reusable bottles. This campaign led to another campaign spearheaded by student government to partner with TDECU stadium management. As a result of their efforts, the stadium now allows reusable water bottles and additional water pouches left over CFI will be given away at the games to reduce waste.


The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
RecycleMania

A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):

Every Spring, the University of Houston participates in RecycleMania to encourage sustainable behavior, increase recycling rates on campus and reduce consumption of single use products. Students, faculty and staff participate in team competitions; past on-campus competitions have included actual weight recycled, awareness campaigns and outreach events. The full engagement efforts are listed at uh.edu/recyclemania.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

In 2017, UH participated in the inaugural race to zero competition by partnering with the Student Centers facility. The facility diverted 26% waste from landfills thanks to the campaign during the week measured.


The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:

Cleanup Day is a high-impact, low-cost volunteer event that brings the entire UH community together to refresh and renew our campus before the start of the fall semester. UH faculty, staff, students and alumni help Facilities Management and the Office of Sustainability beautify the campus.


The website URL where information about the programs or initiatives is available:
Additional documentation to support the submission:
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