Overall Rating Gold
Overall Score 65.05
Liaison Kimberly Reeves
Submission Date Feb. 15, 2021

STARS v2.2

University of Colorado Colorado Springs
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Kimberly Reeves
Interim Director of Sustainability
Sustainability Office
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Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Espresso Yourself

A brief description of the campaign:

The Office of Sustainability conducted an educational campaign based on building waste audits that showed majority of our contamination issues came from coffee cups. We focused on ‘reduction’ through a campaign called ‘Espresso Yourself’, which encouraged our campus to bring their own mug.

Through this campaign, we hosted tabling events where we gave away free coffee, hot chocolate and tea to students, faculty and staff that brought their own mug. We also partnered with local organizations to give away stickers to add to their beverage container, which allowed us to talk about their organizations and how they support sustainability in our community and on campus. We also created coloring sheets and buttons to color and continue to ‘Espresso Yourself’.


A brief description of the measured positive impact(s) of the campaign:

During the first semester of the campaign, we saw a 34% increase in the number of campus community members who knew about the reusable mug discount available at all five UCCS coffee shops. We engaged 1.7% of the campus community including students, faculty and staff. This data was collected at the time of the tabling; student staff asked the participants if they knew about the discount and kept tallies for each tabling session. We also worked with Dining & Hospitality Services to understand how many discounts they gave each month.


Name of the campaign (2nd campaign):
All Four: Bike to Work Day

A brief description of the campaign (2nd campaign):

The Office of Sustainability collaborated with all four CU campuses to create cohesive marketing with targeted goals for each campus and a broader CU goal of 1,000 registered participants. We focused our efforts to align with the current marketing campaign used by the CU System called “All Four”. This campaign highlights the strength of the CU System and the uniqueness of each campus. We worked with the CU System Marketing department to craft an article about the campaign that was emailed to every CU employee in the system.

The Office of Sustainability collaborated with the Campus Recreation Center to provide shower access to all registered participants. The Office also had three representatives (two students) sit on the City of Colorado Springs Bike to Work Day Steering Committee and Event Subcommittee. Along with supporting the event organization, the Office hosted a breakfast location the morning of Bike to Work Day within the community, created marketing, including a bingo card for the city-wide event, and assisted in the kick-off to bike month event.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

UCCS had 46 registered participants, which was a 60% increase from the previous year. UCCS was fourth in the City of Colorado Springs’ Corporate Challenge for the 300-1,000 employee level.


A brief description of other sustainability-related outreach campaigns:
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Additional documentation to support the submission:

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