Overall Rating Gold
Overall Score 68.39
Liaison Marianne Martin
Submission Date Sept. 22, 2021

STARS v2.2

University of Colorado Boulder
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Marianne Martin
Associate Director
Environmental Center
"---" indicates that no data was submitted for this field

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
PIPS Rewards

A brief description of the campaign:
The PIPs Program is a mobile app accessed through SSO (Single Sign-On) which rewards students, faculty and staff for actions they take that have a positive outcome for the environment, their health, or the community with PIPs, Positive Impact Points. PIPs are awarded through QR code scans as well as some bluetooth beacons on buses. Users earned the most PIPs for riding a bike, refilling a water bottle, and recycling and composting. PIPs were awarded for pro-social activities such as learning about volunteering and volunteering at the Volunteer Resource Center, choosing reusables in dining establishments, attending campus events, answering a wide variety of sustainability and health trivia questions, taking classes at the CU Recreation center (The REC), engaging with a peer health coach through our Health and Wellness Program, registering their party with Off Campus Housing and Neighborhood Relations. PIPs were awarded using bluetooth beacons at signature campus events. colorado.edu/ecenter/pips

A brief description of the measured positive impact(s) of the campaign:
Measured positive impacts: The numbers below are for the period between the program launch in August 2017 and February 2021. CU Boulder saved an estimated 743,850 lbs. of carbon through combined actions taken in order to earn PIPs. Over 200,000 bike trips to earn PIPs were taken. 49,780 bus trips were taken to earn PIPs. 30,986 users earned PIPs for composting and 188,822 users earned PIPs for recycling on campus and at home. PIPs engagement impacts: Program outcomes were achieved as we added almost 1200 new PIPs users were added during the 2019-2020 AY creating for a total of 5,875 users. Percent of active users (defined as users that take one or more actions per month) fluctuated between 20% and 30% throughout the year with the highest rates at the beginning of the Fall 2019 semester. The program has a strong participation rate as 100 percent of PIPs allocated for the 2019-2020 AY were earned during that year. This is a significant increase from the previous 2018-2019 AY when only 45% of available PIPs available were earned. $33,535 in PIPs for School tuition and fee funds were redeemed increasing students’ connection to the institution. Total redemptions for all Rewards for the academic year had a value of $104,940. Faculty and staff had the option to donate their earnings to PIPS for School.

Name of the campaign (2nd campaign):
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A brief description of the campaign (2nd campaign):
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A brief description of the measured positive impact(s) of the campaign (2nd campaign):
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A brief description of other sustainability-related outreach campaigns:
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Additional documentation to support the submission:
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Data source(s) and notes about the submission:
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