Overall Rating Gold - expired
Overall Score 71.70
Liaison Marianne Martin
Submission Date Sept. 22, 2014
Executive Letter Download

STARS v2.0

University of Colorado Boulder
IN-1: Innovation 1

Status Score Responsible Party
Complete 1.00 / 1.00 Dave Newport
Director
Environmental Center
"---" indicates that no data was submitted for this field

Title or keywords related to the innovative policy, practice, program, or outcome:
Sports sustainability fan engagement

A brief description of the innovative policy, practice, program, or outcome :

CU Athletics has begun using it leadership in sports sustainability to influence their fans to implement personal sustainability behaviors in their own lives, homes, and workplace—in order to be “part of the team.” This is a new extension of CU's "Ralphies Green Stampede" (RGS) program that established the nation's first zero waste athletics program in a NCAA Division 1 stadium in 2008.

The new strategy began with eight "Sustainable Gameday" basketball games during Spring 2014 and will continue through Fall football and 2015 basketball seasons. Fan behavioral change targets are recycling, composting, water conservation, and energy conservation activities.

During Sustainable Gamedays, fans were informed of the ongoing zero waste activities in athletics and in the university. Fans were also exposed to messaging about how to properly separate recyclables and compostables. By various means, fans were then asked to implement these behaviors in the own "homes, work and play."

See: https://drive.google.com/file/d/0Bw35kOQrHucISFdxdUVSWkJqZjA/edit?usp=sharing

Similar but stronger messaging has occurred during Fall 2014 football games. Signage and announcements in stadium and tailgate zones challenge fans to consider "What kind of Buff will you be?" The messaging then goes on to inform fans of sustainability activities in the stadiums--and, most importantly, how fans can "run with Ralphies Green Stampede" by being a "water wise Buff" or a "zero waste Buff" and practicing these behaviors at home.

See: https://www.youtube.com/watch?v=AAYHdLamfPg&feature=youtu.be

Contests are run in ZW tailgate zones (Franklin Field) and through RGS Facebook site with winners receiving game balls, coolers, etc, for participating in tailgate composting activities, posting 'selfies' of themselves recycling, or being the first to enter time-limited contests on FB.

See: https://www.facebook.com/RalphiesGreenStampede


A brief description of any positive measurable outcomes associated with the innovation (if not reported above):

Measurable outcomes include increases in recycling and composting rates in fans' homes. Post activity assessment indicated that 8% of fans reported increases in recycling and 4% of fans reported increased composting as a result of the "Sustainable Gameday" program in basketball. Additionally, 54% of fans surveyed reported it was 'somewhat likely" or "very likely" that they would increase pro-environmental behaviors in their homes as a result of learning about it and observing it during the "Sustainable Gamedays."

Likewise, in March of 2014, the Sustainable Gameday Fan Engagement campaign also served to organize community zero-waste stakeholders who met and discussed a "Roadmap to Success" related to increasing composting in the community. Fifty-four community members and partner organizations (K-12 system, Girl Scouts, other NGOs, City, and County reps) self selected a one year of doubling Boulder's composting rate. That effort is underway through RGS, Sustainable Gamedays, and leveraged through the outreach from partner community groups.

See: https://drive.google.com/file/d/0Bw35kOQrHucIcHFBZEhsS2UyRnM/edit?usp=sharing


A letter of affirmation from an individual with relevant expertise:
Which of the following STARS subcategories does the innovation most closely relate to? (Select all that apply up to a maximum of 5):
Yes or No
Curriculum No
Research No
Campus Engagement Yes
Public Engagement Yes
Air & Climate No
Buildings No
Dining Services No
Energy No
Grounds No
Purchasing No
Transportation No
Waste Yes
Water Yes
Coordination, Planning & Governance No
Diversity & Affordability No
Health, Wellbeing & Work No
Investment No

Other topic(s) that the innovation relates to that are not listed above:
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The website URL where information about the innovation is available :

The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution and complete the Data Inquiry Form.