|Submission Date||March 30, 2018|
University of California, San Diego
EN-5: Outreach Campaign
|4.00 / 4.00||
Sustainability Program Coordinator
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Name of the campaign:
A brief description of the campaign, including how students and/or employees were engaged:
Every year UC San Diego organizes a series of events during April reaching out students, staff and faculty to educate and engage them in sustainability. Events include a sustainability fair with tables of student organizations, departments, and local vendors sharing information, games and fun ways to be more sustainable in their homes, residence halls, offices and departments; film showings; luncheons; and the annual UCSD Sustainability Awards honoring individuals, vendors, offices/departments, and those certified in UCSD's Green Office and Green Labs programs that year.
A brief description of the measured positive impact(s) of the campaign:
Attendance is tracked at events, and increases are seen award nominations, award ceremony attendance, social media like's/follows/shares, and newsletter signup's.
The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):
In the fall of 2015, all UC faculty, staff and students were invited to participate in the Cool Campus Challenge — a friendly and fun 10-week competition aimed at reducing UC’s carbon footprint and creating a culture of sustainability across campuses.
the Cool Campus Challenge (CCC) engaged nearly 20,000 staff,
students and faculty at the University of California (UC) in an online pledge campaign
aimed at reducing UC’s carbon footprint and creating a culture of sustainability across
campuses. The program was funded by UC’s Carbon Neutrality Initiative, which calls for
the UC system to be carbon neutral from building energy use and fleet operations by
2025. From October 6 to December 10, 2015, all UC faculty, staff, and students were
invited to learn more about their carbon footprints on campus and at home and then
pledge to complete actions that prevent greenhouse gas emissions. Participants also
earned points for related actions such as uploading stories and photos about pledges
they took, nominating a campus colleague as a climate hero, attending campus
sustainability events, and inviting friends to participate in the challenge. The program
was supported by a gamified website, twice-weekly emails, and outreach efforts and
events on campuses.
The UC anticipates running a shorter online competition expanded to include activities focused on not only carbon neutrality but also zero waste, water conservation, and sustainable food, during winter 2019.
A brief description of the measured positive impact(s) of the campaign (2nd campaign):
Program participants saved an estimated 7,000 metric tons annually of greenhouse gas
emissions from new actions and 15,000 metric tons from maintaining existing actions. A
participant survey revealed that the primary motivations of participants were to improve
their campus, work toward common goals, and improve the environment. There is
evidence that participants will maintain their greenhouse gas reducing actions beyond
the challenge. Over 70% of participant survey respondents reported that they anticipate
continuing the actions pledged during the challenge for 6 months or more. The program
is one of the first system-wide engagement campaigns to involve staff, faculty, and
students. Its success demonstrates the importance of building a lasting culture of
sustainability as a key component of meeting an ambitious goal like carbon neutrality.
Staff engagement in particular is critically important, and the challenge succeeded in
engaging approximately 8% of staff across the system.
The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
The website URL where information about the programs or initiatives is available:
Additional documentation to support the submission:
Cool Campus Challenge contact: Sara McKinstry