Overall Rating Gold - expired
Overall Score 70.10
Liaison Francis Mitalo
Submission Date March 5, 2021

STARS v2.2

University of California, Riverside
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Fortino Morales
Sustainability Officer
Office of Sustainability
"---" indicates that no data was submitted for this field

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Zero Butts and Litter Campaign

A brief description of the campaign:
Zero Butts & Litter (ZBL) is a behavior-change campaign to reduce littering of cigarette butts and other trash on campus and to raise awareness of the health and water quality impacts of cigarette butts and trash litter.

Healthy Campus and Environmental Health & Safety (EH&S) – UCR CleanWater collaborated to design the ZBL campaign with additional support from University Communications based on community-based social marketing (CBSM) principles and methods.

A brief description of the measured positive impact(s) of the campaign:
Effectiveness evaluation included pre-and post-deployment assessments conducted in cigarette butt hot spots identified during the 2018 Butt Bash. Assessments were conducted before and after the April 2019 pilot. Post-deployment assessments indicate cigarette butt litter was reduced by 41%, trash litter reduced by 18%, and total litter reduced by 26%.

Results for strategies deployed during the April 2019 pilot will be evaluated to inform revisions needed prior to broad-scale implementation.
https://healthycampus.ucr.edu/sub-committees/built-environment/zero-butts-and-litter-campaign

Name of the campaign (2nd campaign):
Cool Campus Challenge

A brief description of the campaign (2nd campaign):
The Cool Campus Challenge is a partnership between the University of California, the CoolClimate Network and the Center for Sustainable Energy.
The Cool Campus Challenge is a friendly 4-week challenge designed to educate and motivate the University of California campus community to take simple energy-saving, waste reducing and sustainability-focused actions to lower their carbon footprint and help the UC system reach carbon neutrality by 2025.
https://www.coolcampuschallenge.org/about

A brief description of the measured positive impact(s) of the campaign (2nd campaign):
UC engaged over 22,000 participants, engaging 7.6% of the entire system-wide population. Participants on average took 9 actions each, for a total of 200,000 completed actions. Roughly two-thirds of participants were students. UC reduced 10,220 metric tons CO2e in self-reported actions, equivalent to taking 2,170 cars off the road for a year.
https://sustainability.berkeley.edu/engage/cool-campus-challenge

A brief description of other sustainability-related outreach campaigns:
Green Campus Action Plan (GCAP)
The Green Campus Action Plan provides funds to host sustainable events. Student organizations have applied and received grants for water, food, green building and renewable energy projects on campus. GCAP has been responsible for paid student internships, large scale STUDENT LED projects like the Mobile-solar powered generator(the only one of its kind), drought-resistant plants near Bourns Hall, UC Riverside Community Garden Solar powered sustainable toilette, past projects regarding sustainable outreach, and others. GCAP also proposed and accomplished large scale projects like the HUB solar panels new solar powered benches, complete with clean powered outlets. GCAP's Annual Solar Smoothies Event reaches over 400 students in 2 hours promoting renewable energy and sustainable food. GCAP's solar café tables are used by hundreds of students daily and seen by many thousands more.https://www.gcapucr.com/

Ad-hoc Committee on Sustainability
In early 2017, UC Riverside formed an ad-hoc Committee on Sustainability, with the primary purpose of evaluating the past and current state of UCR’s Sustainability Office and to propose a new structure for organizing sustainability operations, research, and instruction on campus. As part of this effort, the Committee was tasked with establishing a working definition of “sustainability,” and through this definition, create a structure and set of sustainability priorities for the UCR campus. The Ad Hoc Committee on Sustainability was presented to the Academic Senate. This resulted in the new structure of the Office of Sustainability and a better campus relationship to sustainability. https://senate.ucr.edu/about/issues/2017-2018/17-18.%20Campus%20Review.%20Sustainability%20Ad%20Hoc.pdf

Additional documentation to support the submission:
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Data source(s) and notes about the submission:
Credit prepared by Michelle Baron and revised by Chelsea Lee.

Credit prepared by Michelle Baron and revised by Chelsea Lee.

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