|Submission Date||March 1, 2019|
University of California, Merced
EN-5: Outreach Campaign
|4.00 / 4.00||
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Name of the campaign:
A brief description of the campaign, including how students and/or employees were engaged:
Project Green Challenge (PGC) is a month-long campaign that engages high school and college students around the world. There are 30 days of environmentally-themed challenges that help change old mindsets and equip the people involved with knowledge and resources that lead to changing campuses and communities worldwide. The students involved were given three challenges: green, greener, and greenest at 6am every morning and would have to complete the challenge by 11:00pm of that same night. The challenges increased in difficulty, respectively. There is a vast array of challenges from creating your own DIY organic soaps, eating and shopping locally for organic products, and speaking to staff members at your dining center to initiate a Meatless Monday. The challenges had great descriptions including videos, infographics, resources, and Ted Talks related to the theme. PGC participants are asked to share photos, videos, and text on the site, as well as across TG social platforms; Twitter, Facebook, Instagram, Pinterest, and YouTube. Through conscious living, informed consumption, and individual and collective action, PGC participants are challenged to contribute to a healthy, just, and thriving planet.
A brief description of the measured positive impact(s) of the campaign:
Campus participants had to shift their lifestyle to complete the campaign. Instead of eating out, they cooked their own food without any meat and all the ingredients were organic. Also, participants became more aware of all the different products that contained harmful chemicals, so instead some created their own health products and purchase products that were organic. Participants grew more conscious about sustainable living and were empowered with knowledge and skills from the campaign.
The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):
UC Merced's Energize Colleges student interns ran a water and energy conservation competition in 2017 that engaged residence hall students. The interns who managed the campaign encouraged water and energy use reductions through the promotion of sustainable practices that students could incorporate. The interns who managed the campaign utilized the residence hall newsletter as well as social media platforms as communication channels.
A brief description of the measured positive impact(s) of the campaign (2nd campaign):
The Energy and Water Battle Campaign generated a 6% reduction in potable water use during a month.
The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
The website URL where information about the programs or initiatives is available:
Additional documentation to support the submission:
For more information on project green Challenge https://projectgreenchallenge.com/winner2/
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