Overall Rating Gold - expired
Overall Score 67.87
Liaison Nurit Katz
Submission Date March 6, 2020

STARS v2.2

University of California, Los Angeles
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Bonny Bentzin
Deputy Chief Sustainability Officer
UCLA Sustainability
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Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

1st campaign 

Name of the campaign:
Office of Residential Life and Housing & Hospitality Services: Residence Hall Energy Conservation Competition - Annual "Energy Games"

A brief description of the campaign:
The annual "Energy Games" Energy Conservation Competition takes place for one month across all on-campus residential buildings. Students pledge to decrease their energy use and then compete with other buildings to have the lowest energy use. Students are given energy-saving tips, disseminated by Team Green, and are further motivated by the chance of winning prizes.

A brief description of the measured positive impact(s) of the campaign:
Each year, students living in on-campus Residence Halls, pledge to save energy during the annual energy games. Halls compete against each other to see who can get the most pledges and show the highest reduction in energy use. This year, over 1500 students committed to taking the pledge.
https://reslife.ucla.edu/energygames

if reporting an additional campaign, provide:

2nd campaign

Name of the campaign (2nd campaign):
UC Cool Campus Challenge

A brief description of the campaign (2nd campaign):
The UC Cool Campus Challenge engaged staff and students in the UC Carbon neutrality initiative by providing a competition setting and online pledge dashboard. While targeting the whole campus population, this competition was specifically engaging for staff members who would not traditionally attend other types of engagement events. By focusing on an online pledge dashboard website, this competition engaged staff by allowing them to participate from their desk computer, while providing concrete tips for actions they can take to reduce energy consumption in their work space.

A brief description of the measured positive impact(s) of the campaign (2nd campaign):
This campaign substantially increased campus awareness of the carbon neutrality initiative. Prior to the competition, knowledge about our carbon neutrality goals was limited to sustainability and energy staff. This initiative brought the goal into the public realm and engaged the campus community to take part in the solutions.

Optional Fields

A brief description of other sustainability-related outreach campaigns:
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Additional documentation to support the submission:
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Data source(s) and notes about the submission:
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