Overall Rating Expired
Overall Score Expired
Liaison Julie Price
Submission Date July 29, 2016
Executive Letter Download

STARS v2.1

University of Alabama at Birmingham
EN-5: Outreach Campaign

Status Score Responsible Party
Complete Expired Julie Price
Sustainability Coordinator
Sustainability
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Yes

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Tree Campus USA Service Learning Project Grant Competition

A brief description of the campaign, including how students and/or employees were engaged:

UAB was a finalist in the Arbor Day Foundation's annual service learning grant competition's large school category in 2015. We hosted a media blitz, including internal and external paper and electronic news releases, internal and external social media posts, and peer to peer communications.


A brief description of the measured positive impact(s) of the campaign:

During the 3-week campaign, our social media responses increased. This has led to more impactful social media efforts since those additional individuals and entities are engaged with our social media platforms.


The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
Bike Safety Week

A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):

UAB Sustainability held our first bike safety week in the fall of 2015. This included releasing the new BikeUAB webpages, unveiling a new bike repair station on our main gathering space, social media posts with pictures of prominent faculty and staff on their bikes with UAB-branded helmets, a new bike safety video produced in partnership with the Regional Planning Commission and ZYP Bikeshare, and an event for bike-related vendors in town to mix with UAB cyclists.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

Increased bike registrants, public availability of bike safety information.


The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
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The website URL where information about the programs or initiatives is available:
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Additional documentation to support the submission:
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