| Overall Rating | Gold |
|---|---|
| Overall Score | 69.15 |
| Liaison | Mary Ellen Mallia |
| Submission Date | Feb. 27, 2023 |
University at Albany
EN-5: Outreach Campaign
| Status | Score | Responsible Party |
|---|---|---|
|
4.00 / 4.00 |
Aaliyah
Johnson Communications Manager Sustainability |
Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Name of the campaign:
A brief description of the campaign:
The Fill-it-Forward Campaign uses an integrated reward system that gives back components to incentivize users to reuse beverage containers. Students would get a tag that they can put on the reusable beverage containers so each time they scan the tag, it will log how many times they've refilled their bottle. "Fill-it-Forward Mondays & Fridays" were also a way to highlight the students and staff that were scanning their tags when they refilled their bottles. They were rewarded with gifts if they had the most scans for the week.
A brief description of the measured positive impact(s) of the campaign:
Students and Staff learned how to reuse their beverage containers more instead of buying beverage containers they have to throw out. Fill-It-Forward Mondays & Fridays gave Students and Staff a competitive edge to earn rewards while reusing their beverage containers. Each refill goes to a charity that helps give water to somewhere in need.
Name of the campaign (2nd campaign):
A brief description of the campaign (2nd campaign):
Plastic Free July is a global movement that helps millions of people take part in being the solution to plastic pollution. The goal of this movement is to motivate students, faculty, and others to help fight back against plastic pollution while also increasing the use of alternatives such as metal straws, reusing items, and much more.
A brief description of the measured positive impact(s) of the campaign (2nd campaign):
Students and employees were able to participate in Plastic Free July by expressing what they have reused or done within Plastic Free July. Each week was dedicated to posting what students and faculty could do within their offices, apartment, and home to help reduce the use of plastic throughout the month. Along with articles about how harmful plastic is and opportunities for students to be interactive on our Instagram Stories that pertained to the amount of plastic wasted and how we can reduce it in our day-to-day lives.
A brief description of other sustainability-related outreach campaigns:
Additional documentation to support the submission:
Data source(s) and notes about the submission:
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