Overall Rating Silver
Overall Score 45.28
Liaison Cynthia Philippe
Submission Date May 12, 2021

STARS v2.2

Universite du Quebec a Montreal
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Cynthia Philippe
Sustainability advisor
Service du développement organisationnel
"---" indicates that no data was submitted for this field

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Quebec Waste Reduction Week /Semaine québécoise de réduction des déchets (SQRD)

A brief description of the campaign:

For the second year in a row, this campaign held in 2020 display a series of events, such as conferences on food waste, podcasts as well as videos on the YouTube platform were set up with a view to increasing the eco-responsibility of the participants (students as well as employees) and raising awareness.

Quebec Waste Reduction Week YouTube Channel https://www.youtube.com/channel/UCedrSSV9npeqpMru5EquYnQ/featured?view_as=subscriber

Podcast:https://baladoquebec.ca/#!/devenir-ecoresponsable

In 2019, the lineup included a talk on adopting a zero waste lifestyle.

https://uqam.sharepoint.com/sites/GroupeUQAMGTECO-GouvernancePlanificationAdministrationetComm/Documents%20partages/General/Dossier%20r%C3%A9ponses%20STARS/EN-5%20Documentation%20suppl%C3%A9mentaire%20(visuels)/invitation_zero_dechet.jpg

For the 2020 edition, Daily zero waste cooking conference was and video clips of recipes to avoid food waste were online. In addition, conferences aimed at greater eco-responsibility were also offered. The week’s program was developed in partnership with Quebec universities. https://teams.microsoft.com/l/file/EFF168CF-FF91-4676-B8D9-3C0B572F8146?tenantId=12cb4e1a-42da-491c-90e1-7a7a9753506f&fileType=pdf&objectUrl=https%3A%2F%2Fuqam.sharepoint.com%2Fsites%2FGroupeUQAMGTECO-GouvernancePlanificationAdministrationetComm%2FDocuments%20partages%2FGeneral%2FDossier%20r%C3%A9ponses%20STARS%2FEN-5%20Documentation%20suppl%C3%A9mentaire%20(visuels)%2FSQRD_programmation%202020.pdf&baseUrl=https%3A%2F%2Fuqam.sharepoint.com%2Fsites%2FGroupeUQAMGTECO-GouvernancePlanificationAdministrationetComm&serviceName=teams&threadId=19:174ae4f2d9834b9094b292e0dbd53322@thread.tacv2&groupId=ddff3569-7e06-4ace-b256-d39f75b8a5c3

FR

Via une série d’événements,tels que des conférences sur le gaspillage alimentaire, des balados ainsi que de vidéos sur la plateforme Youtube furent mis en place dans une finalité d’écoresponsabilité accrue des participants et une sensibilisation. En 2019 la programmation incluait une conférence sur l’adoption d’un mode de vie zéro déchet. Pour l’édition 2020, des capsules vidéos de recettes afin d’éviter le gaspillage alimentaire était en ligne. De plus, des conférences visant une plus grande écoresponsabilité furent également offertes.


A brief description of the measured positive impact(s) of the campaign:

On average (2017-2020), UQAM's campaigns, initiatives or events have the following reach :

-Employees email list : 8200 (including professors)

-Students email list :39 000

-Facebook followers : 158 000

-Twitter followers : 26 900

-Instagram followers : 26 300

-LinkedIn followers : 145 622

-Actualités UQAM newsletter: 125 000 clics per week

-UQAM Web site : 64 000 users per week

-Actualités UQAM zero waste lifestyle story : 3478 visits

https://www.actualites.uqam.ca/2019/objectif-zero-dechet

-Digital screens spread over all campuses : 100

-Poll results - Satisfaction rate 4.67 out of 5 :

https://teams.microsoft.com/l/file/04D35A78-1A6C-4F68-87CD-ED992B041DDB?tenantId=12cb4e1a-42da-491c-90e1-7a7a9753506f&fileType=docx&objectUrl=https%3A%2F%2Fuqam.sharepoint.com%2Fsites%2FGroupeUQAMGTECO-GouvernancePlanificationAdministrationetComm%2FDocuments%20partages%2FGeneral%2FDossier%20r%C3%A9ponses%20STARS%2FEN-5%20Documentation%20suppl%C3%A9mentaire%20(visuels)%2Fdetails_sondage_conf_zero_gaspi.docx&baseUrl=https%3A%2F%2Fuqam.sharepoint.com%2Fsites%2FGroupeUQAMGTECO-GouvernancePlanificationAdministrationetComm&serviceName=teams&threadId=19:174ae4f2d9834b9094b292e0dbd53322@thread.tacv2&groupId=ddff3569-7e06-4ace-b256-d39f75b8a5c3

This campaign use those promotional tools. On top of it, the Daily zero waste cooking conference attracted 223 participants. In addition, a short poll on the conference found a high satisfaction rate of 4.67 out of 5. Also, a published article in Actualités UQAM amassed more than 3 400 readers, which allowed activities to be disseminated and promoted among the university community before the event.

In addition, for the Quebec Waste Reduction Week, UQAM partnered with the University of Quebec in Trois-Rivières, Sherbrooke University, the University of Quebec in Outaouais and Laval University to create a web page (Wall of ideas) that enables the community of these universities to share various ideas to reduce their waste. At the end of the week, the wall had 72 tips posted.

Wall of ideas  https://oraprdnt.uqtr.uquebec.ca/pls/public/gscw031?owa_no_site=6409

FR

La conférence en ligne Adoptez la cuisine zero gaspi au quotidien a amassé 223 participants. De plus, un court sondage de la conférence a révélé un haut taux de satisfaction soit de 4,67 sur 5. Aussi, deux articles sur le site d’actualités UQÀM concernant ces événements ont amassés plus de 4000 lecteurs ce qui a permis une diffusion et promotion des activités auprès de la communauté universitaire. De cet événement, en partenariat avec l’université du Québec à Trois-Rivières, l’université de Sherbrooke, l’université du Québec en Outaouais et l’université de Laval une page web (Mur à idées) permet à la communauté de ces universités de partager des idées variés afin réduire ses déchets. Enfin, l’édition 2020 de la SQRD a effectué un tirage de certificats cadeaux à la COOP de l’université


Name of the campaign (2nd campaign):
Mobility weeks/Semaine de la mobilité

A brief description of the campaign (2nd campaign):

As part of the 2018 Mobility Weeks a host of activities took place on UQAM campus. The university put up awareness kiosks on bicycle theft prevention and safe practices.

During this period, the Prevention and Safety Department held its biannual bicycle prevention campaign. This campaign gave tips to prevent bike theft and instructions to prevent collisions, and to become familiar with the services offered to cyclists at UQAM. Bike maintenance workshops with the student company BQAM-E had also been set up. Also, as part of the Park (ing) day, students from the design program presented their installations addressing three major issues concerning mobility: the parking space, active transport and the issues of power in the relationships between motorists, cyclists, pedestrians and public transport users.

FR
Dans le cadre des semaines de la mobilité, du 18 au 27 septembre 2018, une foule d’activités ont eu lieu sur le campus. L’université a mis des kisoques de sensibilisation sur la prévention du vol de vélo et les pratiques sécuritaires. Durant cette période, le Service de la prévention et de la sécurité a tenu sa campagne bisannuelle de prévention vélo. Cette campagne visait l’apprentissage de quelques astuces pour prévenir le vol de vélo et les consignes pour prévenir les collisions, et se familiariser avec les services offerts aux cyclistes de l'UQAM. Des ateliers d’entretien de vélo avec l’entreprise étudiante BQAM-E ont aussi été mis en place. Également, dans le cadre du Park(ing) day des étudiants du programme de design ont présenté leurs installations abordant trois enjeux majeurs concernant la mobilité: la place du stationnement, le transport actif et les enjeux de pouvoir dans les rapports entre automobilistes, cyclistes, piétons et usagers du transport en commun.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

On average (2017-2020), UQAM's campaigns, initiatives or events have the following reach :

-Employees email list : 8200 (including professors)
-Students email list :39 000
-Facebook followers : 158 000
-Twitter followers : 26 900
-Instagram followers : 26 300
-LinkedIn followers : 145 622
-Actualités-UQAM newsletter: 125 000 clics per week
-UQAM Web site : 64 000 users per weeek
-Digital screens spread over all campuses : 100

This campaign use those promotional tools. As part of the Mobility Weeks campaign, several gifts were also given (students and employees) such as saddle covers, bells, pants, puncture repair kit, Quebec apples and smoothies. A draw for an Ecovélo bike valued at $ 269.99 CAD as well as two sets containing a helmet, a manual air pump, front-to-back light, reflective stripes and water bottle was held.

FR
Dans le cadre de la campagne, plusieurs cadeaux furent remis aux membres de la communauté universitaire (Couvres-selles, clochettes, serre pantalon, kit de réparation de crevaison, pommes du Québec et smoothies). Un tirage pour un vélo d’Écovélo d’une valeur de 269,99 $CAD ainsi que deux ensembles contenant un casque, une pompe à air manuel, lumière avant-arrière, bandes réfléchissantes et gourde d'eau fut effectué.


A brief description of other sustainability-related outreach campaigns:

Ecoambassadors plays a proactive role by adopting responsible practices and values relating to eco-citizenship. They introduce eco-responsible practices into their daily activities and communicate relevant information within their department and colleagues.
https://ecoambassadeur.uqam.ca/question-reponse/

Ecoambassadors network includes 110 members. It have an invaluable role in advancing sustainable development in the university. Composed of professors and employees, they have carried out all awareness campaigns. https://ecoambassadeur.uqam.ca/

In 2017, they launched an awareness campaign with and among student tenants in residences. They were invited to keep the sliding panels of the window of their accommodation closed during the winter and to adjust their thermostat to 21 degrees Celsius or less.

Ecoambassadors cutting-edge sharing initiative enabled the distribution of plant cuttings in order to promote the addition of plants in work environment. Also in 2017, a grant was obtained by an eco-ambassador for the Butterfly Effect project led by David Suzuki Foundation. Eco-ambassadors therefore organized a planting of Milkweed at UQAM in order to curb the extinction of the monarch butterfly.

In 2019, as part of Earth Day, the Ecoambassadors organized a spring cleaning chore to beautify Latin Quarter (university district). https://uqam.sharepoint.com/sites/GroupeUQAMGTECO-GouvernancePlanificationAdministrationetComm/Documents%20partages/General/Dossier%20r%C3%A9ponses%20STARS/EN-5%20Documentation%20suppl%C3%A9mentaire%20(visuels)/corvee_printaniere.gif

During UQAM Energy Challenge 2019, Ecoambassadors invite the community to collect cell phones used batteries, as well as other small electronics and drop them off in a safe provided for this purpose.
https://sports.uqam.ca/wp-content/uploads/2018/12/2.-liste-des-activit%C3%A9s-D%C3%89FI-%C3%89NERGIE-2019_janvier_15.pdf

FR
/Les écoambassadeurs ont un rôle inestimable dans l’avancement du développement durable dans l’université. Depuis 2017, ces derniers ont mené l’ensemble des campagnes de sensibilisation. En 2017, en collaboration avec les résidences universitaires, une écoambassadrice a lancé une campagne de sensibilisation auprès des étudiants locataires des résidences. Ces derniers étaient invités à garder fermé durant l’hiver les panneaux coulissants de la fenêtre de leur logement ainsi qu’ajuster leur thermostat à 21 degrés Celsius ou moins.

En 2017 l’initiative partage de bouture a permis la distribution de boutures de plantes aux écoambassadeurs afin de favoriser l’ajout de plante dans leur milieu de travail. Toujours en 2017, une subvention fut décrochée par une écoambassadrice pour le projet Effet-papillon de la fondation David Suzuki. Les écoambassadeurs ont donc organisé une plantation d’Asclépiades à l’UQÀM afin de freiner l’extinction du papillon monarque.

En 2017 dans le cadre du défi énergie, en collaboration avec les résidences universitaires, une ecoambassadrice a lancé une campagne de sensibilisation auprès des étudiants locataires des résidences. Ces derniers étaient invités à garder fermé durant l’hiver les panneaux coulissants de la fenêtre de leur logement ainsi qu’ajuster leur thermostat à 21 degrés Celsius ou moins assurant du coup, une économie d’énergie comparable à 40 maisons unifamiliales. De plus, un autocollant produit par la Direction des espaces commerciaux & hébergement a été apposé sur tous les thermostats des résidences.

En 2019, dans le cadre du Jour de la Terre, les écoambassadeurs ont organisé une corvée de nettoyage printannière afin d’embellir le Quartier Latin (quartier de l’université).


Additional documentation to support the submission:
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