Overall Rating Platinum
Overall Score 92.73
Liaison Emmanuelle Jodoin
Submission Date Oct. 24, 2022

STARS v2.2

Université de Sherbrooke
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Emmanuelle Jodoin
Sustainable Development Accountability Officer
Office of the Vice-President, Administration and Sustainable Development
"---" indicates that no data was submitted for this field

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Procedure masks Collect Campaign

A brief description of the campaign:

The CIUSSS de l’Estrie – CHUS (Centre intégré de santé et de services sociaux [EN: Integrated Centre for Health and Social Services]) – (Centre hospitalier universitaire de Sherbrooke [EN: Hospital of the Université de Sherbrooke]), in partnership with the Université de Sherbrooke, CRB Innovations, and MGA Environnement, has initiated a pilot project in 2020 to recover and reuse procedure masks as part of a sustainable development approach to promote the region’s circular economy.

The upcycling of procedure masks has therefore been proposed to students and staff of the University of Sherbrooke. The specific aim of this upcycling is to transform the masks into a sustainable composite so that they do not end up in the landfill. A sustainable composite is a mixture of two or more materials that are compacted together to produce a usable product with uniform physical and chemical properties.

The success of such a project is largely based on the participation of the community. Therefore, the university community was strongly encouraged to deposit their procedural masks in the appropriate bins located at each exit and entrance door scattered across the three campuses. In addition, several communications and awareness-raising mechanisms were deployed about the campaign through the Nota Bene, posters, and university emails, to the community, in order to promote the participation of the entire university community in the program.

https://www.usherbrooke.ca/actualites/nouvelles/environnement/details/44566

https://www.usherbrooke.ca/actualites/nouvelles/environnement/details/45757

https://www.usherbrooke.ca/actualites/relations-medias/communiques/2021/fevrier/communiques-detail/44579

https://www.usherbrooke.ca/coronavirus/fileadmin/sites/coronavirus/images/collecte_masques_de_procedure.pdf


A brief description of the measured positive impact(s) of the campaign:

Since the summer of 2021, about three million procedural masks have been collected at the Université de Sherbrooke as part of this project.


Name of the campaign (2nd campaign):
Welcome Bazaar

A brief description of the campaign (2nd campaign):

In the fall of 2022, this was the seventh year that the Université de Sherbrooke has organized the Bazar de la rentrée [EN: Welcome Bazaar] on the Main Campus. The Bazaar aims to support students by helping them get settled, while raising their awareness of sustainable development issues, encouraging the use of second-hand goods and promotes peer-to-peer exchange.

The Bazaar promotes awareness of sustainability issues such as reuse and cost reduction, and demonstrates the value of equity and mutual support, as students benefit from the kindness of donors and as this is made possible thanks to the collaboration with various services and student groups. It is worth noting that all profits from the event are donated to the student group Campus durable [EN: Sustainable Campus], whose mission is to promote and oversee student initiatives in sustainable development at the Université de Sherbrooke.

https://www.usherbrooke.ca/etudiants/actualites/nouvelles/details/43169

https://www.usherbrooke.ca/actualites/evenements/details/47883


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

This circular economy initiative gives a second life to a myriad of items that are still in good condition that might otherwise become waste. These items include kitchenware, household items, winter clothing, bicycles and sports equipment, as well as office equipment, and many other useful things.

During the first year of the Welcome Bazaar, in 2016, nearly 3000 items were put back in circulation to approximately 500 students, and just over $1,000 in donations was raised. In 2021, it is over 8,000 items recirculating to more than 1000 students, and about $3,000 was raised and given to Sustainable Campus.


A brief description of other sustainability-related outreach campaigns:

APPROACH OF THE ORGANIZATIONAL HEALTH INDEX

A BRIEF DESCRIPTION OF THE CAMPAIGN:

As part of the Université de Sherbrooke’s strategic plan 2018–2022, entitled Oser transformer [EN: Dare to Transform], an objective was to design “enabling” work and study environments in line with the orientation to develop pride and commitment of the entire university community. This objective has been notably implemented through the adoption of an integrated and collaborative approach to organizational health with recognized indicators: l’Indice de santé organisationnelle (ISO) [EN: Organizational Health Index (OHI)]. This index was developed in 2018 and adopted by the University in 2019.

The OHI serves as a baseline for tracking organizational health at University over time. In fact, data are being collected every two years, in order to be able to evaluate the actions undertaken and make the necessary adjustments according to the evolution of the university community and society. The OHI is the same for the whole community, whether students or staff, although the indicators differ slightly between the two groups.

The OHI covers six areas, broken down into 47 indicators. They are all levers on which it is possible to take concrete action, since the process and its approach are based on the mobilization of each individual.

https://www.usherbrooke.ca/decouvrir/a-propos/sante-organisationnelle

https://www.usherbrooke.ca/etudes-medecine/actualites/nouvelles/details/43899

https://www.usherbrooke.ca/actualites/nouvelles/details/44620/

A BRIEF DESCRIPTION OF THE MEASURED POSITIVE IMPACT(S) OF THE CAMPAIGN:

A group of experts developed surveys for staff and students and set up the calculation method of the OHI. The anonymous questionnaires were administered in 2020, between October 27 and November 22, to 33,000 people who make up the entire university community, i.e., students and academic, professional, and support staff. In total, 1924 staff and 2273 students participated, giving a participation rate of 33% for staff and 9% for students.

The various results were communicated to the entire university community, with each unit communicating its own results to its staff and student population. Participation and governance mechanisms were then put in place in each of the units so that they could adopt an action plan associated with the indicators they wished to continue improving.


Additional documentation to support the submission:
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