Overall Rating Bronze - expired
Overall Score 40.64
Liaison Rebecca Collins
Submission Date July 31, 2015
Executive Letter Download

STARS v2.0

Temple University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Kathleen Grady
Director of Sustainability
Office of Sustainability
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign directed at students within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held at least one sustainability-related outreach campaign directed at employees within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes

The name of the campaign (1st campaign):
RecycleMania

A brief description of the campaign (1st campaign):

The university participated in the national RecycleMania challenge in FY14, with a goal of recycling at least 415,000 pounds during the eight week period. Temple competed in the electronics waste recycling category, the Game Day challenge, and the Gorilla prize, Per Capita Classic, Grand Champion, and the Waste Minimization categories. During the competition, Temple partnered with academic classes to promote recycling on campus, utilizing social media, building on athletics' social capital and planning outreach events and faculty, such as tours to recycling facilities and speaker series. In 2014, Temple earned its first national win of RecycleMania in the Game Day Organics Challenge.


A brief description of the measured positive impact(s) of the campaign (1st campaign):

There were a variety of metrics used to evaluate the program.

RecycleMania results: During the eight week RecycleMania challenge, Temple university recycled 470,298 lbs and posted a 27.46 lbs / person cumulative waste rate. Temple also earned the national award for the Game Day Organics Challenge, with an organic diversion rate of .476 pounds per person.

Academic Coursework on RecycleMania - We engaged two groups in the Sustainability Marketing class in active learning projects regarding recycling and waste minimization on campus. The class developed marketing strategies for RecycleMania and implemented them within the spring semester.

Guest Lectures - The Office of Sustainability spread the message about the university's RecycleMania campaign to over 500 students via an hour long guest lecture in sustainability themed courses.

RecycleMania Related Events - The university hosted two NCAA basketball games during RecycleMania. The first collected recycling and the second was a zero waste game. In addition to the partnership with athletics, the Office of Sustainability hosted the following RecycleMania events: the Caught Green Handed social media campaign, a Water Bottle Exchange program at the gymnasium, a Paper Purge program aimed at faculty and staff, and a tour of the recycling facility. The programming was used as a launchpad for the university's upcoming composting program.


The website URL where information about the campaign is available (1st campaign):
The name of the campaign (2nd campaign):
Temple University Commuter Challenge

A brief description of the campaign (2nd campaign):

The Commuter Bike Challenge is a friendly competition among bicycle riders in the City of Philadelphia. Riders participate within the network of their workplace, which includes businesses, universities, and other organizations and networks. Within these workplaces, riders can join a team of no more than 10 riders, or compete individually to bolster competition within networks. Riders compete by logging their miles after their daily commutes and other rides on the endomondo website.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

Temple University won both the school and university division for the City of Philadelphia and was ranked 38th in the country. During the competition period, the university logged 44,926 miles and engaged 78 participants.


The website URL where information about the campaign is available (2nd campaign):
A brief description of other outreach campaigns, including measured positive impacts:
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