| Overall Rating | Gold |
|---|---|
| Overall Score | 66.80 |
| Liaison | Martín Sánchez Gutiérrez |
| Submission Date | June 7, 2024 |
Tecnológico de Monterrey – Campus Monterrey
EN-5: Outreach Campaign
| Status | Score | Responsible Party |
|---|---|---|
|
4.00 / 4.00 |
Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Name of the campaign:
A brief description of the campaign:
Spanning 22 campuses of Tecnológico de Monterrey over a four-month period from June 2023, left a lasting impact on approximately 90,085 students, 16,968 educators and 12,763 collaborators daily. The initiative targeted key environmental concerns, including water and energy conservation, recycling practices, and carbon footprint reduction. Through a series of diverse messages projected on the more than 100 campus screens, the campaign engaged students, educators and collaborators across the country, fostering awareness and encouraging responsible behaviors in areas crucial to sustainable living. This comprehensive effort exemplifies Ruta Azul's commitment to instilling a culture of environmental consciousness within the academic community on a national scale.
A brief description of the measured positive impact(s) of the campaign:
Name of the campaign (2nd campaign):
A brief description of the campaign (2nd campaign):
A brief description of the measured positive impact(s) of the campaign (2nd campaign):
For the launch of this guide, efforts were made to disseminate it through internal communication channels such as mitec (intranet), banners on employee pay stubs, the monthly Blue Route newsletter, and an article on the sustainability blog. Additionally, this guide is shared during periodic meetings with strategic audiences who organize experiences and/or events, where we raise awareness about plastic pollution and showcase the relevance and content of this guide.
A brief description of other sustainability-related outreach campaigns:
Additional documentation to support the submission:
Data source(s) and notes about the submission:
The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution or simply email your inquiry to stars@aashe.org.