Overall Rating Silver
Overall Score 46.23
Liaison Martín Sánchez Gutiérrez
Submission Date June 29, 2024

STARS v3.0

Tecnológico de Monterrey – Campus Chihuahua
EN-1: Outreach and Communications

Status Score Responsible Party
Complete 2.50 / 5.00
"---" indicates that no data was submitted for this field

Does the institution have a central sustainability website that consolidates information about its sustainability efforts?:
Yes

Website URL of the institution’s central sustainability website:
Does the institution integrate sustainability information into the educational offerings or materials provided during new student orientation or the equivalent?:
No

Narrative outlining how sustainability information is integrated into new student orientation or the equivalent:
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Does the institution integrate sustainability information into the educational offerings or materials provided during new employee orientation or the equivalent?:
No

Narrative outlining how sustainability information is integrated into new employee orientation of the equivalent:
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Does the institution have dashboards and/or signage highlighting the institution’s sustainability features or performance?:
Yes

Description of the institution’s sustainability dashboards and/or signage:
Does the institution manage a sustainability-focused social media account, newsletter, blog, online community, podcast, video series, or equivalent communications medium or platform?:
Yes

Description of and/or website URL for at least one sustainability-focused communication medium or platform:

Update: Ruta Azul's Sustainability Blog:

 https://blogsostenibilidad.tec.mx/es

Our sustainability blog aims to raise awareness about the main challenges of climate change and environmental sustainability through the reflection of writers, experts, and enthusiasts in the field. The blog is divided in five major categories:

Reflection: A space to discover perspectives, thoughts, and opinions on sustainability and climate change.  . 

Sustainable life Tips and recommendations for adopting sustainable habits and lifestyle.

Monthly tips: Documentaries, movies, and/or books about sustainability and climate change that you shouldn't miss

Editorial and latest news. Environmental sustainability initiatives at Tec de Monterrey.


Has the institution coordinated one or more sustainability-focused outreach campaigns during the previous three years?:
Yes

Description of sustainability-focused outreach campaigns from the previous three years:

Ruta Azul's nationwide awareness campaign, spanning 22 campuses of Tecnológico de Monterrey over a four-month period from June 2023, left a lasting impact on approximately 90,085 students, 16,968 educators and 12,763 collaborators daily. The initiative targeted key environmental concerns, including water and energy conservation, recycling practices, and carbon footprint reduction. Through a series of diverse messages projected on the more than 100 campus screens, the campaign engaged students, educators and collaborators across the country, fostering awareness and encouraging responsible behaviors in areas crucial to sustainable living. This comprehensive effort exemplifies Ruta Azul's commitment to instilling a culture of environmental consciousness within the academic community on a national scale.

https://drive.google.com/file/d/1X--zcpMizZIC44G2oL-udHv1WNngzUSK/view?usp=sharing 


Points earned for indicator EN 1.1:
2

Does the institution collect data on the reach of its sustainability outreach and communications efforts and/or stakeholder awareness of its sustainability initiatives?:
Yes

Percentage of campus stakeholders reached through sustainability outreach and communications:
20 to 39

Approach used to determine the percentage of campus stakeholders reached:
Conservative estimate based on mixed/limited data sources

Description of the methodology used to determine the reach of the institution’s sustainability outreach and communications:
We implemented a comprehensive communication campaign through our institutional channels (email, mitec platform, social media, websites, news site, among others) aimed at sparking curiosity in the Tec community (students, faculty, staff, management, Board of Directors, and EXATEC) about the local, national, and global context of the climate crisis. Additionally, the campaign also aimed to present Ruta Azul as the Sustainability and Climate Change Plan 2025, showcase the efforts made in the different areas, reaffirm the commitments achieved, and engage our community by inviting them to join with sustainable actions.
 
Achievements: +100 materials developed, 3,445 video views, 10,766 website visits, 8,744 visits to the sustainability blog, 1,346 newsletter subscribers, and 1,388 report downloads.

Points earned for indicator EN 1.2:
0.50

Notes about the information provided for this credit:
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Additional documentation for this credit:
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The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution or simply email your inquiry to stars@aashe.org.