|Submission Date||March 2, 2020|
Stevens Institute of Technology
EN-5: Outreach Campaign
|4.00 / 4.00||
Communications and Marketing
Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Name of the campaign:
A brief description of the campaign:
Stevens participated in RecycleMania 2019. RecycleMania is a friendly competition and benchmarking tool to promote waste reduction activities on college campuses. Over an 8-week period each spring, Stevens reported the amount of recycling and trash collected each week and were then ranked in various categories based on who recycles the most on a per capita basis, as well as which schools have the best recycling rate as a percentage of total waste and which schools generate the least amount of combined trash and recycling. With each week’s updated ranking, participating schools follow their performance against other colleges and use the results to rally their campus to reduce and recycle more.
Stevens student affairs, facilities and campus operations and communications and marketing worked together to promote awareness and engagement in the competition to help motivate positive behaviors among the community. News stories, social media posts, and student group efforts supported the initiative.
Link to story promotion, which was shared on social channels and promoted via on-campus displays: https://www.stevens.edu/news/let-recycling-games-begin-stevens-ready-recyclemania-2019
(screen grab of Facebook post available)
A brief description of the measured positive impact(s) of the campaign:
Summary report of Stevens’ achievement in the “per capita classic” in which the university ranked 16th nationwide and 5th among universities based on Carnegie Classification, coming in at 33.484 pounds recycled per capita.
Motivate students and staff to increase recycling efforts and reduce waste generation.
Generate attention and support for campus recycling programs.
Encourage colleges to measure and benchmark recycling activity in their effort to improve their programs over time.
Have a fair and friendly competition.
Name of the campaign (2nd campaign):
A brief description of the campaign (2nd campaign):
A brief description of the measured positive impact(s) of the campaign (2nd campaign):
A brief description of other sustainability-related outreach campaigns:
Additional documentation to support the submission:
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