Overall Rating Gold
Overall Score 81.67
Liaison Mark Lichtenstein
Submission Date Feb. 28, 2019
Executive Letter Download

STARS v2.1

State University of New York College of Environmental Science and Forestry
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Mark Lichtenstein
Executive Director of Sustainability
Energy and Sustainability
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Yes

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
RecycleMania

A brief description of the campaign, including how students and/or employees were engaged:

ESF participated in RecycleMania in 2018 as a student-led initiative. This resulted in the College being recognized with an award from the RecycleMania organization as their "2018 Race to Zero Waste Champion." According to RecycleMania: "We want you to know that the most encouraging and exciting thing for us is to see the robust recycling program you have build to benefit your community environment and conserve resources from one year to the next."

RecycleMania is a friendly competition and benchmarking tool for college and university recycling programs to promote waste reduction activities to their campus communities. Over an 8-week period each spring, colleges across the United States and Canada report the amount of recycling and trash collected each week and are in turn ranked in various categories based on who recycles the most on a per capita basis, as well as which schools have the best recycling rate as a percentage of total waste and which schools generate the least amount of combined trash and recycling. With each week’s updated ranking, participating schools follow their performance against other colleges and use the results to rally their campus to reduce and recycle more.

National recognition is provided to the winning school in each category on the RecycleMania website and in a national press release. Winning schools receive an award made out of recyclable materials, and win the right to host that category’s special traveling trophy for the coming year.


A brief description of the measured positive impact(s) of the campaign:

The campaign helped raise awareness of solid waste management challenges, and positive recycling approaches to those challenges. It helped set the state for a comprehensive recycling education campaign started in 2019.


The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
Campus Conservation Nationals Competition

A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):

In 2017, ESF participated in the largest short-term electricity reduction competition in the United States called the Campus Conservation Nationals hosted by LUCID. Five student teams competed against each other to save the most energy by impacting behavior changes in their assigned buildings. The mission was to achieve the greatest percentage reduction in electricity consumption on campus, compared to a prior two-week baseline. This program was specifically targeted at employees and staff offices, classrooms, and common areas. Door hangers were handed out to all participants, and real-time energy outputs were found on the Office of Sustainability homepage.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

This competition resulted in an overall decrease in energy usage of around 5% for all participant buildings. A two-week baseline of energy usage was created in each building, and then the focus was on comparing that data with daily energy usage numbers with a live data feed from LUCID software that was accessible to the entire campus.


The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
---

The website URL where information about the programs or initiatives is available:
---

Additional documentation to support the submission:
---

The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution and complete the Data Inquiry Form.