Overall Rating Gold - expired
Overall Score 73.03
Liaison Mark Lichtenstein
Submission Date June 7, 2016
Executive Letter Download

STARS v2.1

State University of New York College of Environmental Science and Forestry
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 2.00 / 4.00 Mark Lichtenstein
Executive Director of Sustainability
Energy and Sustainability
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Yes

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
No

Name of the campaign:
"Carry-in, Carry-out"

A brief description of the campaign, including how students and/or employees were engaged:

ESF conducted a centralized waste and recycling pilot study and campaign in the spring of 2013. This was a joint effort between the student group GCI, the Office of Sustainability, and ESF's Physical Plant. Signs in hallways and emails used promotional media.


A brief description of the measured positive impact(s) of the campaign:

The campaign proved that centralized waste and recycling (removing bins from classrooms and placing them in centralized areas in the hallways) was successful. Litter in the classrooms was measured before and after, as was total waste and recycling. Litter did not increase in the classrooms. Custodial staff and physical plant management were very happy with the outcome (time savings), and ESF has extended the program throughout campus in the spring of 2013.


The website URL where information about the campaign is available:
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Name of the campaign (2nd campaign):
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A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):
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A brief description of the measured positive impact(s) of the campaign (2nd campaign):
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The website URL where information about the campaign is available (2nd campaign):
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A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
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The website URL where information about the programs or initiatives is available:
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Additional documentation to support the submission:
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Data source(s) and notes about the submission:

Staff and faculty were initially also targeted with this campaign and pilot study. However the implementation was unsuccessful (due to an error in communication). The College will follow up, and redesign the project according to lessons learned.

A composting awareness campaign was also conducted in 2012-2013. Measurement of compost before and after the campaign were done. The results did not show a positive impact (no change) in compost material collected.

Broader sustainability campaigns are planned for 2016.


Staff and faculty were initially also targeted with this campaign and pilot study. However the implementation was unsuccessful (due to an error in communication). The College will follow up, and redesign the project according to lessons learned.

A composting awareness campaign was also conducted in 2012-2013. Measurement of compost before and after the campaign were done. The results did not show a positive impact (no change) in compost material collected.

Broader sustainability campaigns are planned for 2016.

The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution or simply email your inquiry to stars@aashe.org.