Overall Rating Gold - expired
Overall Score 68.02
Liaison Beth Klein
Submission Date Feb. 25, 2019
Executive Letter Download

STARS v2.1

State University of New York at Cortland
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Rob Binnall
Assistant Director for Residence Life and Housing for Operations
Residence Life and Housing
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Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Yes

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

1st Campaign 

Name of the campaign:
Residence Hall Energy Challenge

A brief description of the campaign, including how students and/or employees were engaged:
The Green Reps led an energy challenge in the residence halls in spring of 2014 and have continued on every spring semester since with the next challenge coming up in spring 2019. Students were challenged to reduce their energy usage and the Green Reps did programs that coincided with the challenge. These programs provided tools to the residents on how they could curb their energy usage in the hall with simple tips related to cutting down shower lengths, not having running water while brushing your teeth, unplugging items that may not be in use, turning the lights off when you leave the room, and reaffirmed recycling efforts.

A brief description of the measured positive impact(s) of the campaign:
Energy levels are reduced by at least 10% in each hall during this time.

The website URL where information about the campaign is available:
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If reporting a second campaign provide:

2nd Campaign

Name of the campaign (2nd campaign):
Get Caught Being Green

A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):
In fall 2017 and again in the spring of 2018, the SUNY Cortland Green Reps championed the Get Caught Being Green campaign that rewarded students that were caught in the act of being sustainable. This included students using reusable water bottles, reusable grocery bags, utilizing the ZipCars on campus, and taking advantage of the Community Bike program. The Green Reps, Green Rep Coordinator, and Assistant Director of Residence Life walked the campus and gave out sustainable prizes such as reusable bags, water bottles, and reusable cutlery to those that were caught being green. Additionally, students were able to utilize the hashtag #CaughtBeingGreen for a chance to win a prize if they tagged a photo of them being sustainable on campus.

A brief description of the measured positive impact(s) of the campaign (2nd campaign):
At the end of the program, about 150 submissions were received via the hashtag and while walking the campus. Green Reps were also able to hand out Green Rep stickers to help spread the word of who they are and what their role is on campus. Directly following this, Green Rep applications became available and we had a record 23 applicants for only five open spots for the spring 2018 semester.

The website URL where information about the campaign is available (2nd campaign):

Optional Fields 

A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
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The website URL where information about the programs or initiatives is available:
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Additional documentation to support the submission:
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Data source(s) and notes about the submission:
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The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution or simply email your inquiry to stars@aashe.org.