Overall Rating Platinum - expired
Overall Score 88.00
Liaison Sam Lubow
Submission Date Feb. 22, 2019
Executive Letter Download

STARS v2.1

Stanford University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Moira Hafer
Sustainability Specialist
Office of Sustainability
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Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:

Name of the campaign:

A brief description of the campaign, including how students and/or employees were engaged:

RecycleMania is a national 8-week intercollegiate competition and benchmarking tool for higher education recycling programs. Each year during RecycleMania, Stanford reports recycling and trash tonnage and attempts to surpass other schools in categories such as total tons recycled, waste diversion rate, waste minimization, and per capita recycling. All members of the campus community are encouraged to participate and evaluate their own waste and recycling habits during this annual competition through activities and trainings offered by Stanford's Office of Sustainability and Peninsula Sanitary Services, Inc (PSSI)/Stanford Recycling Center. For instance, Stanford offers trainings in conjunction with this campaign entitled "Best Practices in Waste Reduction," and incentives are provided to encourage participation. In 2018, Stanford staff offered 12 total waste trainings to the Stanford community and trained over 150 people. Stanford also offers free tours of its on-site recycling center and off-site composting facility to the campus community.

During the competition, the Office of Sustainability also partners with the Department of Athletics, Physical Education and Recreation (DAPER) to host two sustainability game day challenges, where it engages students, staff and fans to recycle and compost. Through initiatives like these, the season-wide diversion rate for Stanford Stadium increased to 42.65% during the 2018 football season, up from 12% in 2015.

A brief description of the measured positive impact(s) of the campaign:

Below are Stanford's final 2018 results in each of the RecycleMania categories:

Gorilla: 2 out of 229
Per Capita Recycling: 14 out of 228
Grand Champion: 55 out of 170
Waste Minimization: 164 out of 179

Throughout the campaign, Stanford also measures its impact on the campus community through its online engagement platform, My Cardinal Green. The platform tracks individual actions related to environmental conservation and has more than 3,000 active users. 2018 was the first year that campaigns were executed through the program, and nearly 800 actions were taken specific to the campaign during that time. Visit: http://sustainable.stanford.edu/my-cardinal-green

The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
Cardinal Green Buildings

A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):

The annual Cardinal Green Buildings campaign is one of the longest-standing Cardinal Green resource conservation campaigns. Stanford operates and maintains hundreds of campus buildings. While advanced systems ensure these buildings operate efficiently, a critical tool in helping further reduce Stanford’s energy use is the collective action of campus building occupants. For years, Stanford’s building managers have helped the university realize significant energy savings through the success of programs like the annual Winter Closure and the Cardinal Green Office Program. In partnership with Zone Management and Facilities Energy Management, these efforts were joined under the Cardinal Green Buildings campaign in order to call attention to the great work building leads are doing and to further engage the campus community in sustainability. Thus, the Cardinal Green Buildings campaign now helps promote Winter Closure both by working with building managers to curtail heating and cooling in buildings over the two-week holiday period and by promoting individual participation from students, staff and faculty to ensure that all appliances and electronics are unplugged during the building curtailment.

In 2015 and 2016, additional programs were introduced under the Cardinal Green Buildings campaign umbrella, such as Thanksgiving Closure--a four-day shutdown over the Thanksgiving hoiliday--and the Space Heater Swap, which encourages community members to turn in electric space heaters to the Office of Sustainability in exchange for a Sustainable Stanford-branded fleece jacket. These programs remain critical and popular elements of the campaign today. In 2017 and 2018, these components were augmented by a dorm energy challenge facilitated through student volunteers, who went door-to-door to remind their peers to unplug and turn off appliances before leaving their residence for the holidays. Almost 50 volunteers reached more than 3000 residents, with energy savings of more than 10% compared to the previous year in buildings that were canvassed.

A brief description of the measured positive impact(s) of the campaign (2nd campaign):

In 2018, a total of 159 buildings participated in the Cardinal Green Buildings campaign to save:
• 1.3 million kilo-watt hours of electricity
• 2,458 million BTU of thermal energy saved (combination of hot water and process steam savings)
• 298,000 ton-hours of chilled water savings
• $427,000 in operating savings
• 953 metric tons of CO2 emissions avoided

The 2018 Thanksgiving Closure resulted in an additional $131,000 in resource savings on top of the results above.

The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:

Office of Sustainability offers a series of campaigns aimed at conserving resources on campus as part of its Cardinal Green program. Each campaign offers the opportunity for students, staff and faculty to directly contribute to sustainability efforts, focused seasonally around energy, water, and waste. The energy and waste campaigns are discussed above, and the annual water campaign promotes native plant restoration volunteer opportunities. During each campaign, a specific set of actions are promoted in My Cardinal Green related to the relevant topic area.

Year-long programs such as the Cardinal Green Labs, Cardinal Green Events, and Cardinal Green Office Program establish a community of sustainability champions who can track and measure results on an ongoing basis.

The website URL where information about the programs or initiatives is available:
Additional documentation to support the submission:

Data source(s) and notes about the submission:

The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution or simply email your inquiry to stars@aashe.org.