Overall Rating Gold - expired
Overall Score 74.63
Liaison Sam Lubow
Submission Date July 30, 2014
Executive Letter Download

STARS v2.0

Stanford University
IN-2: Innovation 2

Status Score Responsible Party
Complete 1.00 / 1.00 Moira Hafer
Sustainability Specialist
Office of Sustainability
"---" indicates that no data was submitted for this field

Title or keywords related to the innovative policy, practice, program, or outcome:
Congestion and Parking Relief Incentives (CAPRI)

A brief description of the innovative policy, practice, program, or outcome:

The Capri (Congestion And Parking Relief Incentives) project studies the impact of incentives---monetary rewards, social influence and personalized recommendations---on
commute patterns and parking preferences at Stanford University. The goals are to reduce peak hour commuting, shift parking from congested lots to underutilized lots, and
improve wellness for Stanford commuters by encouraging walking and biking. The main
tools for inducing the behavior changes are monetary incentives paid out as lotteries
through games, cloud and mobile user interfaces, and social networking among the
commuters in Capri.

A brief description of any positive measurable outcomes associated with the innovation (if not reported above):

Each year Santa Clara County measures vehicle arrivals and departures on campus to see if the university is exceeding the maximum number of peak commute trips allowed under the General Use Permit. The numbers for Stanford had been rising for the past few years, but in Capri's first year the tide was stemmed and the university was one trip below the limit. Capri participants are seen to shift their commutes away from the morning and afternoon peak hours. The result from the first phase of the project was encouraging. The program had 2,993 participants signed up in its first year.

Capri launched two new features provided through a smartphone app called My Beats in
May 2013, which is available for iPhone and Android smartphones. The first feature
incentivizes commuters for biking or walking to campus to further reduce congestion on
campus. The second feature, called Walk'N’Talk, provides incentives for conducting
work meetings while walking. This app helps detect commute patterns and behaviors
while promoting wellness. Since the launch of My Beats in May 2013, enrollment number for Capri has increased to approximately 4,000 participants.

A letter of affirmation from an individual with relevant expertise:
Which of the following STARS subcategories does the innovation most closely relate to? (Select all that apply up to a maximum of five):
Yes or No
Curriculum Yes
Research Yes
Campus Engagement Yes
Public Engagement No
Air & Climate Yes
Buildings No
Dining Services No
Energy No
Grounds No
Purchasing No
Transportation Yes
Waste No
Water No
Coordination, Planning & Governance Yes
Diversity & Affordability No
Health, Wellbeing & Work Yes
Investment No

Other topic(s) that the innovation relates to that are not listed above:

The website URL where information about the innovation is available:
Data source(s) and notes about the submission:

The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution or simply email your inquiry to stars@aashe.org.