| Overall Rating | Bronze - expired |
|---|---|
| Overall Score | 34.80 |
| Liaison | Alicia Hodenfield |
| Submission Date | June 27, 2016 |
| Executive Letter | Download |
Sonoma State University
EN-5: Outreach Campaign
| Status | Score | Responsible Party |
|---|---|---|
|
4.00 / 4.00 |
Julia
Rose Residential Area Coordinator of Sauvignon Village West & Verdot Village Residential Life |
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Has the institution held at least one sustainability-related outreach campaign directed at students within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes
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Has the institution held at least one sustainability-related outreach campaign directed at employees within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes
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The name of the campaign (1st campaign):
STEP Up (Seawolves Targeting Earth-friendly Practices)
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A brief description of the campaign (1st campaign):
The Residential Community is committed to doing their share in helping the University become a more sustainable SSU. Beginning in 2015, Residential Life staff recognized the valuable role they can play in educating and empowering residents to move towards a more sustainable ideology and set of practices. Throughout the year Residential Life staff coordinate the STEP Up for Sustainability initiative using educational campaigns and challenges in the residential community and beyond, focusing on three main areas. These three areas are: water and energy conservation, responsible consumerism, and resource stewardship. Sonoma State students learn about Sonoma State’s commitment to sustainability, how to understand the implications of their behavior and what tools they can use to meet the University's commitment to sustainability, and to be able to demonstrate what practices they must engage in and actions they must take to live.
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A brief description of the measured positive impact(s) of the campaign (1st campaign):
In 2015-2016, 63.2% of the 1343 respondents to a housing survey given to students living in the residential community indicated that they were overall satisfied with their overal level of learning in sustainability within the housing community. Students also showed a greater desire for taking action towards living a more sustainable lifestyle and aquiring more sustainable behavior. 67% of the respondents also agreed or strongly agreed with the statement "as a result of your experience on campus, you understand the implications of your behavior around sustainability and learned tools that meet the University's commitment to sustainability." In 2014-2015, 53.8% of respondents agreed that "as a result of your experience living on campus, you are better able to alter your actions to live a sustainable life." This year, 2015-2016, 62.6% of respondents agreed or strongly agreed to the same statement.
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The website URL where information about the campaign is available (1st campaign):
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The name of the campaign (2nd campaign):
DOTT (Do One Thing Today)
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A brief description of the campaign (2nd campaign):
In the fall of 2013 sustainable SSU conducted a series of in-depth focus groups to engage the campus community in a dialogue about it's perceptions about SSU and sustainability through academics, operations and campus climate. These views were shaped into an out reach campaign based on a simple phrase “Do One Thing Today” or DOTT, a media campaign to connect and inform the SSU community and the region about SSU's sustainability efforts. DOTT is a call to action for all in the SSU community to do one thing each day —small or large — to help create a sustainable campus, community and world. The DOTT campaign launched in April 2014 and is used annually as an identity tool and to further engage the campus year over year.
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A brief description of the measured positive impact(s) of the campaign (2nd campaign):
Increased likes on Facebook and Twitter, as well as increased the attendance of SSU's Sustainability Day event from 1100 people in 2014 to 3500 people in 2015.
https://www.youtube.com/watch?v=3adgJGDRNIM https://www.facebook.com/SustainableSSU
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The website URL where information about the campaign is available (2nd campaign):
None
A brief description of other outreach campaigns, including measured positive impacts:
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Data source(s) and notes about the submission:
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