Overall Rating Silver - expired
Overall Score 56.23
Liaison Rachael Wein
Submission Date July 11, 2014
Executive Letter Download

STARS v2.0

Smith College
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 2.00 / 4.00 Deirdre Manning
Environmental Sustainability Director
Office of Environmental Sustainability
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign directed at students within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held at least one sustainability-related outreach campaign directed at employees within the previous three years that has yielded measurable, positive results in advancing sustainability?:
No

The name of the campaign (1st campaign):
Compost Fairies

A brief description of the campaign (1st campaign):
One of the many topics House Sustainability Representatives focus on is composting. Reps want to inform fellow housemates about the importance of composting and, more importantly, how to properly compost on campus. In order to accomplish both of those issues, the Reps created "compost fairies". Once a month House Sustainability Representatives dress up as fairies by creating fairy wings, wands, and tutus. The Reps go to house dining halls dressed as fairies and stand by the compost buckets to help and teach students what can and cannot be composted. By helping students compost, the House Sustainability Reps engage in a conversation about why Smith, as a college, compost without intimidating or hassling them. Once students started composting correctly, House Sustainability Reps introduced compost buckets in some of the houses' kitchenettes. Now, most houses on campus have compost buckets in their living spaces (excluding the dining halls). Students can take what they learned in the dining halls and transfer that practice into their living spaces so that it eventually becomes a part of their daily routine.

A brief description of the measured positive impact(s) of the campaign (1st campaign):
Outreach from the House Sustainablity Reps regarding composting have shown measurable improvements year to year. From 2010 to 2013 Smith College saw a 675% increase in composted materials (28.45 tons to 192.06 tons). Education and awareness from the House Sustianability Reps has been a major impact in the drastic increase in composting on campus.

The website URL where information about the campaign is available (1st campaign):
The name of the campaign (2nd campaign):
No Shave November

A brief description of the campaign (2nd campaign):
As part of the college's multi-faceted approach to environmental sustainability, students coordinated "No-Shave November," a month-long contest among campus residences challenging students to shave time off their shower duration, and thus cut down on water consumption.

A brief description of the measured positive impact(s) of the campaign (2nd campaign):
Students kept a log of how many minutes per-day that they shaved off of their shower. On avergae, every minute shaved off of a shower conserved 7 gallons of water.

The website URL where information about the campaign is available (2nd campaign):
A brief description of other outreach campaigns, including measured positive impacts:
---

Data source(s) and notes about the submission:
From October 26th to November 30th, 19 houses on campus competed to reduce their overall energy consumption. Progress was tracked using the campus' building energy dashboard (accessible at www.smith.edu/conserve).

The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution or simply email your inquiry to stars@aashe.org.