Overall Rating Gold - expired
Overall Score 67.01
Liaison Connie Norton
Submission Date Oct. 29, 2014
Executive Letter Download

STARS v2.0

Simon Fraser University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Rachel Telling
Zero Waste Coordinator
SFU Sustainability Office
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Has the institution held at least one sustainability-related outreach campaign directed at students within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held at least one sustainability-related outreach campaign directed at employees within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes

The name of the campaign (1st campaign):
Zero Waste Campaign

A brief description of the campaign (1st campaign):

In January 2014, a new Zero Waste initiative was launched - targeting the whole university community. It replaced existing waste bins in public spaces with new, 4-stream Zero Waste Stations, increasing the materials that can be recycled. An outreach campaign was a key part of this, particularly around the launch - featuring a fun music video with a local musician; a new comprehensive Zero Waste website listing materials suitable for each bin, as well as the lifecycles for each stream; social media activity; on-campus events; and over 300 hours delivered by staff and student volunteer 'Zero Waste Educators' carrying out in-person waste education.


A brief description of the measured positive impact(s) of the campaign (1st campaign):

Progress is being monitored through community feedback mechanisms such as surveys, on-site waste audits, and data from waste haulers.
Waste diversion for Nov/Dec 2013, prior to the campaign, was 28.5%; and the recent waste diversion numbers show an average of 42% diversion for May2014.
There have been almost 3,500 views of the music video, and over 4,000 views of the website. Over 300 volunteer hours were also delivered.


The website URL where information about the campaign is available (1st campaign):
The name of the campaign (2nd campaign):
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A brief description of the campaign (2nd campaign):
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A brief description of the measured positive impact(s) of the campaign (2nd campaign):
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The website URL where information about the campaign is available (2nd campaign):
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A brief description of other outreach campaigns, including measured positive impacts:
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The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution and complete the Data Inquiry Form.