|Submission Date||May 28, 2019|
EN-5: Outreach Campaign
|4.00 / 4.00||
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Name of the campaign:
A brief description of the campaign, including how students and/or employees were engaged:
Every year in early February, Selkirk campuses turn down the heat and ask students and employees to wear a sweater to show their commitment to energy conservation. The day includes activities such as energy trivia, chance to win prizes, free hot beverages, and a photo booth.
A brief description of the measured positive impact(s) of the campaign:
The Sweater Day event engages students and staff on Castlegar and Nelson campuses in themes of energy conservation. In 2018, turning down the heat by two degrees celsius saved 8.2 gigajoules of energy on Castlegar campus, which is nearly a 25% savings for just that one day. These small changes can result in significant savings.
The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):
The BC Cool Campus Challenge was a province-wide energy conservation initiative held during early 2019, that challenged post-secondary institutions to reduce natural gas use and encourage their respective campus communities to take an energy conservation pledge. Colleges made temperature setbacks in their buildings where feasible, and students and staff were asked to reduce their energy use by committing to four simple actions:
- turn down the heat by 1 to 3 degrees Celsius,
- layer up and wear a sweater,
- take shorter showers, and
- wash clothes in cold water.
Students and staff were engaged through social media, posters, digital advertising monitors, and several outreach events.
A brief description of the measured positive impact(s) of the campaign (2nd campaign):
Throughout the course of the Challenge, Selkirk College gathered just over 200 energy conservation pledges from the campus community. This amounted to nearly 7.5% of the total full-time equivalent (FTE) student-staff population of all Selkirk campuses and Learning Centres. The Challenge as a whole collected nearly 2400 pledges province-wide.
Selkirk College came out as the winner with the most pledges collected as a proportion to our campus population, and each other participating institution gifted a warm clothing item to Selkirk College, which were donated to the Nelson CARES society.
At Selkirk’s Castlegar campus, we lowered our natural gas usage for January and February 2019 by 239 gigajoules compared to 2018. This data was normalized with respect to the weather.
The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
The website URL where information about the programs or initiatives is available:
Additional documentation to support the submission:
The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution and complete the Data Inquiry Form.