Seattle University
AC-4: Graduate Program

The MSAL program is designed around the principle of ‘leading edge.’ The curriculum is grounded in three areas of sustainability: business, human and environmental. This breadth ensures that students learn how to be systems thinkers in an increasingly complex world. Courses provide students with the most up to date theoretical perspectives that help them become the analytical thinkers and problem-solvers needed in 21st century sport administration and leadership. MSAL courses include real-world experiences and projects that require students to observe, analyze and solve multifaceted problems and issues. Course projects include, --Identifying consumer behavior patterns and making recommendations on how to increase consumption of the sport product --Developing marketing plans for local sport organizations aimed at increasing brand awareness and developed from a favorable ROI --Completing a comprehensive report on organizational practices and culture with specific initiatives for improving workplace gender inclusivity --Developing sustainability initiatives that are grounded in data driven decisions and social responsibility --Facilitating a 2-year strategic plan for a local sport organization

This certificate allows students to gain specialized knowledge in Sustainability and Sustainable Business, to further their professional formation so that they can more easily take on leadership roles in their chosen professions. The Graduate Certificate in Sustainability provides the context for professional roles that sustainable business plays in serving the greater community.

The Certificate in Sport Sustainability Leadership addresses the global concern for increased environmental and ecological sustainability in the sport industry. We empower students as leaders to establish and enhance the sustainability practices of sport organizations, leagues, and federations.