Overall Rating Gold
Overall Score 79.45
Liaison Lindsey Kalkbrenner
Submission Date Feb. 27, 2020

STARS v2.2

Santa Clara University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Cara Uy
Sustainability Coordinator
Center for Sustainability
"---" indicates that no data was submitted for this field

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:

Name of the campaign:
Sustainability Strategic Plan

A brief description of the campaign:

In January of 2019, Santa Clara University published its new Sustainability Strategic Plan focused on climate action, responsible consumption, and quality education. The University President mentioned it in his State of the University address in February 2019 and showed a 2-minute video about the plan. The plan includes role-specific Playbooks designed to engage every person on campus, from lab managers to on-campus residents and even administrators. Students, staff, and employees are invited to take actions that will help them live more sustainably and help SCU achieve our sustainability goals - and earn scout-style badges as a result. Furthermore, a roadmap demonstrates strategies to achieve our goals and dashboards demonstrate our progress, making the process more interactive.


A brief description of the measured positive impact(s) of the campaign:

Since its conception in January 2019, 121 people have started to collect the badges and live more sustainably. 191 badges have been distributed in the areas of Academics, Engagement, Climate Commitment, Energy, Transportation, Water, Landscaping, Purchasing, and Waste. There has been an increase in people attending waste characterizations, engaging with social media to showcase their actions, and transforming their courses to become more sustainable. Since this campaign was started recently, the Center for Sustainability expects more and more people to get involved.

Name of the campaign (2nd campaign):
Fill It Forward Campaign

A brief description of the campaign (2nd campaign):

SCU participated in a competition with Pepperdine University and Loyola Marymount University to “Fill It Forward”. The Fill It Forward Challenge was the centerpiece of The Drive the Future: A Hyundai Experience and was designed to bring awareness to the issue of water sustainability by encouraging students, faculty and staff at three California colleges to compete for a $100K Sustainability Grant.

During the contest which ran November 4-22, 2019, participants from Loyola Marymount University, Pepperdine University and Santa Clara University scanned a school-specific tag using Cupanion’s Fill It Forward™ app every time they refilled their reusable water bottles. They were able to track their own emissions savings; give a cup of clean water to someone in need and help fund water-based projects around the world. The school with the most scanned refills at the end of the contest was Santa Clara University, with 60,022 scans, winning the $100,000 sustainability grant from Hyundai.

A brief description of the measured positive impact(s) of the campaign (2nd campaign):

Faculty, staff, and students refilled their reusable water bottles 60,022 times over the 2-week challenge. The competition brought awareness not only to reusable water bottles, but also to SCU’s Sustainability Strategic Plan. Throughout the challenge, the SCU community was encouraged to help us win the $100,000 prize to go toward funding projects identified in SCU’s Sustainability Strategic Plan (New solar panel roof over the SCU north parking garage, change out more classroom lighting to LEDs, make progress towards electrifying the SCU campus, and replace drinking fountains with new water bottle filling stations.

A brief description of other sustainability-related outreach campaigns:

Northwest Earth Institute EcoChallenge
Since October of 2016, SCU has participated in the Northwest Earth Institute's EcoChallenge. This campaign challenged participants to take daily actions toward a more sustainable lifestyle. Actions are organized in categories such as Water, Nature, Community, Waste, Energy, and more. As a campus-wide team, SCU competed against other groups around the globe. Employees, students, and staff were encouraged to commit to at least one action beyond their normal sustainable activities for the duration of the challenge (2 weeks).


In 2018, the SCU team totalled 32 members. Together, the SCU team scored 3,200 points by taking sustainable actions and sharing their progress with friends. Actions were taken in the Food, Water, Transportation, Waste, Nature, Energy, Simplicity, and Health categories. Most notably, we saved 92 pounds of CO2, kept 44 plastic bottles from going to landfill, consumed 124 meatless meals, spent 1,250 minutes of being mindful, and spent 1,680 more minutes not in front of a screen.


Additional documentation to support the submission:

The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution and complete the Data Inquiry Form.