| Overall Rating | Gold - expired |
|---|---|
| Overall Score | 72.08 |
| Liaison | Aaron Klemm |
| Submission Date | March 6, 2020 |
San Jose State University
EN-5: Outreach Campaign
| Status | Score | Responsible Party |
|---|---|---|
|
4.00 / 4.00 |
Kristen
Jean Wonder Sustainability Coordinator Spartan Dining |
Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Name of the campaign:
A brief description of the campaign:
The SmartPass Clipper Card campaign is a combination of outreach events, social media contests, and the distribution of marketing material in support of the University’s transit pass. This is a unique pass to SJSU and allows students and employees unlimited rides on Santa Clara Valley Transportation Authority (VTA) local and rapid buses, limited routes, and Light Rail lines.
http://www.sjsu.edu/as/departments/ts/smartpass/index.html
Outreach consists of the following events: Ride to School Day, Admitted Spartan Day, Freshman Orientation Special Interest Sessions, Employee Resource Fair, and Earth Day. These events give Transportation Solutions a chance to display their marketing material (Posters, banners, fliers) to convey the benefits of the SmartPass and public transportation: Save Money, Sanity, and the Planet!
On social media, students and employees have the opportunity to take part in #TransitTuesdaySJSU, an ongoing campaign where participants post transit selfies to Facebook and Instagram in order to get entered into various raffles throughout the semester. #TransitTuesdaySJSU is complemented by Transportation Solutions’ overall online presence, which can be seen in the multitude of informative, engaging, and humorous posts on the department’s social media accounts.
A brief description of the measured positive impact(s) of the campaign:
The most recent Transportation Solutions Fall 2019 Commute Survey found that over 53% of students on campus use an alternative transportation mode to get to campus. This means 16,346 cars were removed off the road and have been replaced with buses, light rail, trains, biking, walking, scooters, and skateboards. Removing these cars from the road equates to over 89 metric tons of CO2 emissions being reduced in the environment.
Name of the campaign (2nd campaign):
A brief description of the campaign (2nd campaign):
The Green Office Workshop has been offered every month during the semester for the past 2 years and offers ways that campus offices can be more environmentally friendly. There is a brief campus sustainability presentation, a walk-through of the certification process and available resources to help make their work space more sustainable, and additional support.
A brief description of the measured positive impact(s) of the campaign (2nd campaign):
With over 100 total participants in the workshops that have led to being invited to present to department meetings, hundreds of SJSU employees have received tips on how to be more sustainable in the workplace. A Green Office Certification is being rolled out in Spring 2020 which will reward offices around campus that are engaging in sustainable behaviors.
The first office to do an energy reduction campaign that is included in the Green Office Program saw a 60% change in positive behavior and a 6% reduction in their monthly energy bill.
A brief description of other sustainability-related outreach campaigns:
Take Back the Tap is a campaign working towards more installations of filtered water refill stations on the SJSU campus. The goal of the campaign is to educate students about campus tap water and refill stations. The students who started the campaign were successful in getting almost 40 refill stations installed in all the major buildings around campus and there are plans for more installations.
The Mug Life campaign urges students and staff to bring their reusable mugs for coffee, tea, and other beverages on campus. Our eateries offer a $0.50 discount for bringing a reusable mug. Since the start of the campaign in the fall of 2014, reusable mug usage has increased by 70% in one of our most popular eateries, Just Below.
Additional documentation to support the submission:
Data source(s) and notes about the submission:
The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution or simply email your inquiry to stars@aashe.org.