| Overall Rating | Silver - expired |
|---|---|
| Overall Score | 59.22 |
| Liaison | Andrew D'Amico |
| Submission Date | March 15, 2012 |
| Executive Letter | Download |
Princeton University
ER-2: Student Sustainability Outreach Campaign
| Status | Score | Responsible Party |
|---|---|---|
|
5.00 / 5.00 |
Shana
Weber Director Office of Sustainability |
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Does the institution hold a campaign that meets the criteria for this credit?:
Yes
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The name of the campaign(s):
Pull the Plug
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A brief description of the campaign(s):
Prior to every winter break, the student group, Students United for a Responsible Global Environment (SURGE), circulates an email to all students asking them to take a pledge online to save energy over the break by closing windows amd unplugging electronics and appliances. Simultaneously, the University’s Housing and Real Estate Services department circulates an email message to all students asking them to reduce unnecessary energy usage by unplugging certain electronic devices and appliances.
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A brief description of the measured positive impact(s) of the campaign(s):
The positive impact of the campaign has been measured by assessing how different types of messages affect compliance. For example, in 2009/2010, senior Julia Yang tested whether two particular types of behavioral messaging enhanced effectiveness of a campaign asking students to unplug refrigerators and televisions. She found that while there was not a major distinction in the effectiveness of two different types of behavioral messages, students responded more strongly to behavioral messaging than a generic flier or no flier. Overall, she found that 38 percent of students who had a refrigerator or television in their rooms unplugged them.
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The website URL where information about the sustainability outreach campaign(s) is available:
Data source(s) and notes about the submission:
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