|Submission Date||June 3, 2019|
EN-5: Outreach Campaign
|4.00 / 4.00||
Sustainable Development Advisor
Sustainable Development Office
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Name of the campaign:
A brief description of the campaign, including how students and/or employees were engaged:
During the fall of 2018 PolyCarbone organised a campaign to engage students and employees on the issue of food waste.
The objectives of the campaign were:
1. To increase the Polytechnique community's awareness to the environmental, social and economic impacts of food waste.
2. To provide the community with concrete ways to reduce the amount of food they waste, and measure their reduction efforts over a 1-month period.
This project ran from May to December 2018 with 4 major phases:
1. Project planning from May to September, it started with a survey
2. The awareness campaign to highlight the problems caused by food waste and to explain why it is important to act,
3. The practical campaign to provide the Polytechnique community with concrete solutions to reduce their food waste,
4. The "Défi Zéro Gaspi" (zero waste challenge) to invite the community to make a concrete commitment to reduce its food waste.
A brief description of the measured positive impact(s) of the campaign:
A total of 457 people participated in the survey, which was the first step of the campaign. The poster campaign included 10 posters, 1 large poster and 1 banner. They were viewed for 12 weeks by more than 5,000 people, according to estimates. Four videos were produced by PolyTV on as many themes related to waste reduction solutions: plan, reuse, preserve, share. These videos are available on the YouTube channel (see link below) and have been viewed more than 4,225 times. 86 posts were posted on Facebook and Instagram. The "Défi Zéro Gaspi" had 239 participants gathered in 28 teams. The challenge potentially saved 1.2 tons of food, assuming that the participants kept their commitments. This represents 3.2 tonnes of CO2 equivalent avoided, taking into account greenhouse gas emissions over the entire life cycle of food.
The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):
This challenge is held every year during the entire month of October. It consists in building teams (among students or employees) and counting the cumulative number of days teammates manage to eat entirely vegetarian. Bonus points are given if the participants managed to eat vegetarian during the entire month.
A brief description of the measured positive impact(s) of the campaign (2nd campaign):
This challenge helped raise awareness on the environmental impacts of meat consumption. An estimate of the carbon emissions avoided thanks to the vegetarian diets of participants during the entire month was carried out by PolyCarbone in 2018: they were estimated at 19.48 tons of CO2 eq.
The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
The website URL where information about the programs or initiatives is available:
Additional documentation to support the submission:
The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution and complete the Data Inquiry Form.