Overall Rating Reporter - expired
Overall Score
Liaison Douglas Alexander
Submission Date July 14, 2015
Executive Letter Download

STARS v2.0

Old Dominion University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete Reporter DeAngelo Thorpe
Intern
Environmental Health and Safety
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign directed at students within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held at least one sustainability-related outreach campaign directed at employees within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes

The name of the campaign (1st campaign):
RecycleMania

A brief description of the campaign (1st campaign):

RecycleMania is a friendly competition and benchmarking tool for college and university recycling programs to promote waste reduction activities to their campus communities. The main focus is to educate students on sustainability through recycling, though faculty and staff are also targeted audiences. Over a 10-week period, schools report recycling and trash data which are then ranked according to who collects the largest amount of recyclables per capita, the largest amount of total recyclables, the least amount of trash per capita, or have the highest recycling rate. With each week’s reports and rankings, participating schools watch how their results fluctuate against other schools and use this to rally their campus communities to reduce and recycle more.

The ODU Student Government Association Sustainability Committee assisted in advertising for the annual RecycleMania competition which was hosted by Facilities Management. The SGA Sustainability Committee aided in the advertisement for this event by creating posters and displaying them throughout the Webb University Center. The committee also created a television ad exhibited on the ODU student channel.


A brief description of the measured positive impact(s) of the campaign (1st campaign):

The annual recycling totals have increased each year. The measured positive impacts of the RecycleMania campaign are evident in comparison of the annual totals from Recycling annual totals from the last three years in comparison to the total from 2005, the year before ODU first particpated in RecycleMania. These annual totals are noted below. The results for the 2010-2011 academic year are not yet available.

2005 (the year before ODU first participated in RecycleMania) -- 231,498 lbs.
2007-2008 -- 744,010 lbs.
2008-2009 -- 1,090,025 lbs.
2009-2010 -- 1,317,422 lbs.

The ODU Student Government Association Sustainability Committee created a resolution to have recycling bins placed in each of the ODU residence halls, specifically placed in each of the kitchens and community rooms. This resolution will be presented to the ODU administration and voted on. The committee contends the recycling bins in each kitchen and community room will help to encourage students to participate in actively and consistently recycling.


The website URL where information about the campaign is available (1st campaign):
The name of the campaign (2nd campaign):
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A brief description of the campaign (2nd campaign):
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A brief description of the measured positive impact(s) of the campaign (2nd campaign):
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The website URL where information about the campaign is available (2nd campaign):
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A brief description of other outreach campaigns, including measured positive impacts:
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Data source(s) and notes about the submission:
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The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution or simply email your inquiry to stars@aashe.org.