Overall Rating Silver
Overall Score 59.94
Liaison Elaine Goetz
Submission Date Aug. 11, 2021

STARS v2.2

Ohio University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Sam Crowl
Associate Director of Sustainability
Office of Sustainability
"---" indicates that no data was submitted for this field

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Race to Zero Waste

A brief description of the campaign:

In 2001, the recycling coordinators at Ohio University and Miami University started a friendly competition to see who could recycle more. Since then, the competition has grown to include colleges and universities not only in the United States, but Canada as well, and has recently be renamed as Race to Zero Waste.

The competition takes place in the spring and is 8-weeks long. The purpose of Race to Zero Waste is to motivate students and staff to reduce waste generation and increase recycling efforts. The University continues to be heavily involved in this competition annually, with campus-wide outreach efforts present throughout the Spring semester. We often top the MAC in several categories and are 4 time defending national champions in the Game Day Challenge. Recycling data from previous years proves that this outreach campaign is successful.


A brief description of the measured positive impact(s) of the campaign:

In 2013, Ohio University ranked 109th out of 273 participating colleges and universities by recycling 31.3%* of waste. One year later, Ohio University moved up to 58th place out of 256 participating institutions by diverting 38.7%* of waste. Most recently, Ohio University ranked 38th out of 190 participating schools with a 52.9%* recycling rate. The incremental improvements to the University's ranking over time proves a measured positive impact.

*These percentages were obtained from "Past Results" on the Recyclemania website


Name of the campaign (2nd campaign):
University Closure Marketing Campaign

A brief description of the campaign (2nd campaign):

The University issues a OHIO News article each year about energy efficiency prior to winter break. The OHIO News is an official online news source intended to inform university students, faculty, and staff about important university information. All university employees have been notified by the President of the University that they are expected to regularly read the OHIO News in an effort to stay informed of information deemed important by university leadership.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

The Office of Sustainability at Ohio University utilizes the online Lucid Energy Dashboard application and the Power Management Expert program to track energy usage in real-time. These tools are utilized when comparing historical energy consumption rates. They have been utilized by the Office of Sustainability to track the success of University Closure marketing campaigns. The University typically sees large reductions in energy usage over breaks, though it is difficult to directly attribute this to the University closure marketing campaign.


A brief description of other sustainability-related outreach campaigns:
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Additional documentation to support the submission:
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Updated University Closure Marketing campaign information provided by Sam Crowl on 5/15/2020.
Updated RecycleMania event information provided by Andrew Ladd, Recycling and Zero Waste Manager on 4/7/2020

Entered by Sydney Hutchinson.

The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution and complete the Data Inquiry Form.