Overall Rating Silver - expired
Overall Score 54.34
Liaison Elaine Goetz
Submission Date March 11, 2015
Executive Letter Download

STARS v2.0

Ohio University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Annie Laurie Cadmus
Director of Sustainability
Office of Sustainability
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign directed at students within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held at least one sustainability-related outreach campaign directed at employees within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes

The name of the campaign (1st campaign):
Recyclemania

A brief description of the campaign (1st campaign):

In 2001, the recycling coordinators at Ohio University and Miami University started a friendly competition to see who could recycle more. Since then, the competition has grown to include colleges and universities not only in the United States, but Canada as well.

The competition takes place in the spring and is 8-weeks long. The purpose of Recyclemania is to motivate students and staff to reduce waste generation and increase recycling efforts. The University continues to be heavily involved in this competition annually, with campus-wide outreach efforts present throughout the Spring semester. Recycling data from previous years proves that this outreach campaign is successful.


A brief description of the measured positive impact(s) of the campaign (1st campaign):

In 2013, Ohio University ranked 109th out of 273 participating colleges and universities by recycling 31.3%* of waste. One year later, Ohio University moved up to 58th place out of 256 participating institutions by diverting 38.7%* of waste.

*These percentages were obtained from "Past Results" on the Recyclemanina website


The website URL where information about the campaign is available (1st campaign):
The name of the campaign (2nd campaign):
University Closure Marketing Campaign

A brief description of the campaign (2nd campaign):

The Compass is an official online news source intended to inform university students, faculty, and staff about important university news. All university employees have been notified by the President of the University that they are expected to regularly read the Compass in an effort to stay informed of news deemed important by university leadership.

Prior to the 2014 winter break, the Compass published an article regarding winter break energy saving tips. University employees were reminded of the importance of energy conservation and were supplied with best practices for energy conservation methods to practice in a university office.

Additionally, in FY 14 all university employees were invited to attend an energy saving workshop hosted by the Office of Sustainability. The workshop featured tips for saving energy at home and what to do when leaving the office for a university closure.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

The Office of Sustainability at Ohio University utilizes the online Energy Dashboard application to track energy usage in real time. The Energy Dashboard is utilized when comparing historical energy consumption rates. The Dashboard has been utilized by the Office of Sustainability to track the success of University Closure marketing campaigns.


The website URL where information about the campaign is available (2nd campaign):
A brief description of other outreach campaigns, including measured positive impacts:
---

The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution and complete the Data Inquiry Form.