Overall Rating Gold
Overall Score 66.33
Liaison Sarah Tulga
Submission Date March 6, 2020

STARS v2.2

Northwestern University
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Sarah Tulga
Sustainability Program Coordinator
Facilities
"---" indicates that no data was submitted for this field

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Yes

Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Green Cup

A brief description of the campaign:

Green Cup is an annual month-long competition that challenges Northwestern students living in campus residence halls and Greek housing to reduce energy and water use.

Each year, Students for Ecological and Environmental Development, with support from sustainNU, run Green Cup, a month-long competition between residence halls and Greek houses to reduce energy and water use and participate in sustainability events. Teams receive points based on how much they conserve and how many events they attend. Additionally, teams do walkthroughs of their residential halls and colleges to identify energy and water savings, similar to Treasure Hunt campaigns from the EPA. The teams that earn the most points are awarded prize money and the honor of keeping the Green Cup (made of recycled glass) in their house for the year.


A brief description of the measured positive impact(s) of the campaign:

Since Green Cup takes place in residence halls, students are taught about sustainable living their first year arriving on campus, and they learn habits for life, both on campus and beyond. Green Cup also leads to big savings in water and energy for the university. Within these campaigns, students reduce the water and energy usage measurably. Through this program, students have saved a total of 34,536 cubic feet of water (equal to almost half the volume of an Olympic-sized swimming pool) and 167,972 kWh of electricity (more than enough to power 13 homes for a year) – just within one month.


Name of the campaign (2nd campaign):
Sustainable Building Hunt

A brief description of the campaign (2nd campaign):

sustainNU ran a social media campaign featuring their ENERGY STAR Partner of the Year Award in front of LEED-certified buildings on campus. The images showed a portion of the building, prompting a guessing game around which building it was, and the caption included a fact about energy efficiency or sustainable design that the building exemplifies.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

This seven-week campaign earned 7,600 impressions and 222 engagements across Facebook, Instagram, and Twitter.


A brief description of other sustainability-related outreach campaigns:

Winter Recess Energy Savings Campaign: Campus buildings are closed for winter recess from 12/24 - 1/1. This creates an opportunity to reduce energy consumption and save operational costs. sustainNU sends out email and social media posts describing actions employees can take to help with winter recess energy savings.

Earth Hour: As part of Northwestern's Sustainability efforts, the University observes Earth Hour annually. Earth Hour is a one-hour voluntary 'black-out' that launched in 2007 in Sydney, Australia uniting millions of individuals, businesses, cities, and universities around the world to take action for wildlife, rivers, oceans, forests, and our climate.


Additional documentation to support the submission:
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