Overall Rating Silver - expired
Overall Score 53.30
Liaison Emma Shipalesky
Submission Date June 19, 2015
Executive Letter Download

STARS v2.0

Northern Alberta Institute of Technology
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Emma Shipalesky
STARS Sustainability Renewal Coordinator
School of Sustainable Building and Environmental management
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Has the institution held at least one sustainability-related outreach campaign directed at students within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes

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Has the institution held at least one sustainability-related outreach campaign directed at employees within the previous three years that has yielded measurable, positive results in advancing sustainability?:
Yes

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The name of the campaign (1st campaign):
One Hour, No Power: Campus Challenge

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A brief description of the campaign (1st campaign):
Hosted by the University of Alberta, the One Hour, No Power: Campus Challenge is an annual, Alberta-wide challenge to see which post-secondary institution can receive the most student, staff, and faculty pledges to participate in Earth Hour. The institution that achieves the most pledges (expressed as relative to their full time student and full time staff population) wins the challenge. The One Hour, No Power: Campus Challenge promotes Earth Hour, spreads awareness about the importance of small actions we can all take to reduce our energy use, and provides a simple way for students, staff, and faculty to take action to fight against climate change. NAIT has been participating in the challenge since its inaugural year in 2010. Since 2010, the challenge has grown from 4 participating post-secondary institutions to 13 in 2015.

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A brief description of the measured positive impact(s) of the campaign (1st campaign):
NAIT won the challenge in 2010 (320 pledges, 4.5 % of full time student population) and in 2011 (272 pledges, 2.57% of the population). In 2015, NAIT received 372 pledges (2.42%).

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The website URL where information about the campaign is available (1st campaign):
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The name of the campaign (2nd campaign):
Shinerama - Cystic Fibrosis Canada

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A brief description of the campaign (2nd campaign):
Shinerama is Canada's largest post-secondary school fundraiser, involving more than 35,000 students from over 65 university and college campuses. While Shinerama began in 1964 and has been at NAIT Students' Association (NAITSA) since 1968, as a shoe-shining campaign during Orientation Week. It has since grown to include a wide variety of shining and non-shining activities under the Shinerama banner. Shinerama raises money and generates awareness for Cystic Fibrosis, a disease affecting the lungs and the digestive system. NAITSA recruits students and the community to come and volunteer throughout the campaign in a variety of events. Shine Day is the largest when the volunteers go out around Edmonton to help fund raise on streets, in malls, and through car washes.

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A brief description of the measured positive impact(s) of the campaign (2nd campaign):
Shinerama offers the NAIT community to get educated about cystic fibrosis. Volunteers get an information session before they go out around Edmonton to fund raise. Not only do they get educated but the Edmonton community therefore becomes aware of Shinerama and cystic fibrosis which is very important to help find a cure.Total funds raised in: 2014 - $3902.49 2013 - $7201.96 2012 - $6412.51 2011 - $8661.51 2010 - $8,000 2009 - $7,400

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The website URL where information about the campaign is available (2nd campaign):
None
A brief description of other outreach campaigns, including measured positive impacts:
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Data source(s) and notes about the submission:
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