Overall Rating Bronze - expired
Overall Score 37.63
Liaison Emma Shipalesky
Submission Date March 23, 2012
Executive Letter Download

STARS v1.1

Northern Alberta Institute of Technology
ER-2: Student Sustainability Outreach Campaign

Status Score Responsible Party
Complete 5.00 / 5.00 Sheryl Hansen
Consultant
Organizational Development Services
"---" indicates that no data was submitted for this field

Does the institution hold a campaign that meets the criteria for this credit?:
Yes

The name of the campaign(s):
Shinerama - Cystic Fibrosis Canada and One Hour - No Power Campus Challenge

A brief description of the campaign(s):

1.Shinerama is Canada's largest post-secondary school fundraiser, involving more than 35,000 students from over 65 university and college campuses. While Shinerama began in 1964 and has been at NAITSA since 1968, as a shoe-shining campaign during Orientation Week, it has since grown to include a wide variety of shining and non-shining activities under the Shinerama banner. Shinerama raises money and generates awareness for Cystic Fibrosis, a disease affecting the lungs and the digestive system.
NAITSA recruits students and the community to come and volunteer throughout the campaign in a variety of events. Shine Day is the largest when the volunteers go out around Edmonton to help fundraise on streets, in malls, and through car washes.

2.This is a challenge between University of Alberta, MacEwan University, NorQuest and NAIT (2010 and 2011). In 2012 the challenge is expanded to include University of Calgary and Concordia University College.

The goal of this competition is to get as many students, staff and faculty to make an online "pledge", stating that they will participate in Earth Hour from 8:30 pm to 9:30 pm. The institute that achieves the most pledges (expressed as relative to their full time student and full time staff population) wins the challenge. In 2011, NAIT won the challenge at 272 pledges, 2.57% of the population. NAIT also won the challenge in the inaugural year, 2010.


A brief description of the measured positive impact(s) of the campaign(s):

1.Around 150 students and staff at NAIT and NAITSA partook in Shinerama from May 2011-September 2011. Total funds raised in 2011 were $8697.42.
Shinerama offers the NAIT community to get educated about cystic fibrosis. Volunteers get an information session before they go out around Edmonton to fundraise. Not only do they get educated but the Edmonton community therefore becomes aware of Shinerama and cystic fibrosis which is very important to help find a cure.
In 2010, $8,000 was raised with 50 students partaking in that campaign while in 2009, 40 students participated to raise $7,400 for Shinerama.

2.In 2011, NAIT won the challenge at 272 pledges, 2.57% of the population. NAIT also won the challenge in the inaugural year, 2010.


The website URL for the campaign:
Data source(s) and notes about the submission:

Note the NAIT URL is seasonal, meaning that Earth Hour content is only accessible in February to April annually.

http://www.nait.ca/sustainability


Note the NAIT URL is seasonal, meaning that Earth Hour content is only accessible in February to April annually.

http://www.nait.ca/sustainability

The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution or simply email your inquiry to stars@aashe.org.